- Duration: 2 Days
Course details
This hands-on and highly practical Masterclass is designed to equip senior to middle level professionals with skills in creating, maximizing and planning a compelling content strategy using sophisticated storytelling techniques to enhance their omni-channel marketing.
There will be case studies on organisations like LEGO, Starbucks, Coca Cola etc.
LEARNING OUTCOMES
- Understand how to tell appealing content driven omni-channel stories that allow you to more actively engage with your customers
- Uncover the channels, shapes, sizes & devices seeking compelling content
- Learn the secrets of immersive storytelling, and how these can be applied to your digital marketing activities
- Explore different ideas and techniques to omni-channel storytelling and find out what does and doesn't work
- Find out which businesses have successfully turned their business into powerful brand stories and made them unbeatable
WHO SHOULD ATTEND
Programme Managers, Advertising PR, Branding and Marketing Professionals in the Media Industry
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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