HTML EMAIL NEWSLETTER MADE EASY (NEW!) Central Area, Central

Course details

Email marketing is extremely important for many businesses nowadays, so you will want to ensure that your newsletters are not only eye-catching, but display correctly in email applications like MS Outlook and Gmail.

This course concentrates on teaching you exactly how to write HTML and CSS (Cascading Style Sheets) that will look great and work across the widest range of email applications. These techniques are easy for anyone to learn, and do not require any previous coding experience.

DESIGNING FOR THE INBOX
Design considerations for HTML emails
Understanding the different email-clients
Designing plain text email
Appreciating the various layout possibilities


GETTING STARTED WITH PROJECTS
Using the principals of HTML - element
structure, tags and properties
Writing good HTML - rules and conventions
Learning the various aspects of formatting your HTML


GUIDELINES FOR A SOLID HTML EMAIL TEMPLATE
Using tables for layout purposes
Working with inline CSS to bulletproof templates with regards to various email clients
Modifying Email templates to be less reliant on images
WORKING WITH IMAGES
Appreciating the different file formats of images
Setting the dimensions of images using HTML
Working with Alt descriptions in the case of non-displaying images
Storing images on a web server for easy retrieval


CALL TO ACTION
Creating links to a website
Using images as link buttons


MAKING SNAZZY DESIGNS USING STYLES
Learning to format text and colours
Using borders to separate content
Changing the appearance of links


DEALING WITH COMMON LAYOUT ISSUES
Solving layout & spacing problems
Solving image problems
Solving Gmail display problems
Solving Lotus Notes display problems
Solving Outlook 2007/2010 display problems