How to Bring your IP from Development to Monetization Part 2 Central Area, Central

Course details

OVERVIEW:

1. Negotiation practice and contracts
2. Development Process and Risk Management
3. Financing Models
4. Market Trends
5. Strategy / PR / Branding / Campaign / Monetization

OUTCOME:

By the end of the module, students will have gained a stronger understanding of the animation market as well as the steps needed to bring an IP from development to monetization.

TRAINER BIO:

David Kwok is the CEO of CG Protege Animation School. As Founder and Chairman of The Singapore Animators Connection (SAC) since 1998, David Kwok is a strong advocate for the development of the 3D animation industry in Singapore and is responsible for setting the strategic framework for the association to address the industrial and educational concerns of its 300 members. As one of the early pioneers in the Singapore CGI industry, he has participated in its growth and the evolution of the artistic skills of its members to levels of technical and aesthetic sophistication that meet global industry standards. Over the years, he has led the drive for the association to develop expertise in the areas of production pipeline planning, production skills development, manpower resource development, as well as critical business knowledge required for the development of the CGI industry in Singapore.

Today, he continues to contribute to the industry as a member of the advisory boards and committees for other educational institutions and programs that conduct training for the digital media and animation industry. He has more than 10 years of production management experience, having successfully managed productions of both short and long-form animations for local and international clients. David is also the CEO of Tiny Island Productions, an independent production company that produces quality CG animated productions for the international television and film market. David continues to work in close collaboration with industry players and government authorities to promote the Singapore 3D animation industry.