- Duration: 6 to 12 Months
Course details
The Graduate Diploma in Marketing (GDM) is specially designed for working professionals who wish to pursue a career in marketing. A balanced mix of marketing knowledge will be taught to prepare participants to meet the growing challenges and demands of a marketing career.
Programme Objective
The objective of the GDM programme is to provide a sound understanding of marketing concepts and skills that are essential in decision-makings.
Examinations & Assessment
All students are required to sit for a written examination for all modules at the end of each term. Students must fulfil the attendance requirement of at least 90% for each module before they are considered eligible to take the end-of-semester examinations.
The candidate will be allowed to sit for the supplementary examination(s) for the module(s) that they have failed in the main examination. However, a supplementary examination fee applies.
To repeat a failed module, a student must attend classes and pay a re-module fee before he/she is considered eligible to take the examinations.
A student may only re-sit the same module twice. However, the student must complete the GDM course within three years of registration, which is from the commencement of the first semester.
All examination questions and the marking of scripts will be moderated and/or examined by the Marketing Institute of Singapore Training Centre Examination Board before they are released to students. The decision of the Board is final and no correspondence will be entertained.
Award of Certificate
Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the Institute shall be awarded the Graduate Diploma in Marketing and be allowed to use the designatory letters “Grad Dip M” after their name.
Programme Structure & Curriculum
Modules Code Modules
- Marketing Management
- Marketing Communications
- Global Marketing
- Internet Marketing
- Strategic Marketing: Case Analysis
- Capstone Project
Entry Requirements
- All applicants must possess:
- A degree or similar professional qualifications from a recognised university/institution, or
- A diploma from a polytechnic with at least 2 years of working experience or
- The equivalent qualifications from other regional countries.
The Marketing Institute of Singapore Training Centre Academic Board reserves the right to change the above requirements and selection at its sole discretion.
Updated on 08 November, 2015Course Location
About Marketing Institute Of Singapore Training Centre
Over the years, the Institute, as part of the Asia Pacific Marketing Federation, has developed a network of strategic affiliations with institutes and marketing organisations, thereby allowing the Institute to keep abreast of the latest developments in the sales and marketing field. The various strategic affiliations have broadened the spectrum of resources and services made available by the Institute. With strong relevance to the needs of today's marketers, these resources and services enable members of the Institute to compete in the marketplace effectively. The Institute has also forged partnerships with foreign universities to award academic certificates. These partnerships have been made possible as a result of the high quality of our proprietary courses – which are recognised by these university partners as feeders into their programmes.
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