Course details
This workshop covers two important Google Analytics areas in 2 days. This Google-approved curriculum is designed for media managers and hands-on practitioners who deal with campaigns on a daily basis. The broad curriculum covers Analytics fundamentals, interface walkthrough, analysis strategies and technical features.
On Day 2 of the course, all the participants will be encouraged to attempt the Google Analytics Certification exam. We include all the essential curriculum, and include many mock questions for preparation. The exam is computer-based, free of cost and we will include all the instructions participants need to register and write.
SUMMARY OF TRAINING
- Google Analytics: 16 - 17 Jun 2016 (Advanced), 31 Aug - 01 Sep 2016 (Advanced), 17 - 18 Aug 2016 (Fundamentals)
- Fees: S$1,295 +GST
- Includes: Lunch, Refreshments, Handouts, Certificate of Completion
- Where: Jen Hotel Singapore
- Also Available As: A customized half-day, one-day or two-day corporate training for your company (contact us for more details)
WHAT WILL YOU LEARN IN THIS GOOGLE ANALYTICS WORKSHOP?
INTRODUCTION TO ANALYTICS
- Google Analytics Features
- History of Analytics
- The Importance of Analytics
- Creating a New Account
- Web Analytics Terms
PLATFORM
- Navigating Reports
- Audience Reports
- Acquisition Reports
- Behaviour Reports
- Searching for Data
- Advanced Segments
DATA COLLECTION
- The Tracking Code
- Types of Tracking Code
- Cross Domain Tracking
- Ecommerce Tracking
- Event Tracking
TRACKING FUTURE
- Tag Management Systems
- Universal Analytics
CONFIGURATION
- Structure of Accounts
- Defining Business Goals
- URL Based Goals
- Event Based Goals
- Custom Variables
- Custom Variable Scenarios
- Custom Variables Reports
- Personalization
- Filters
- Regular Expressions
REPORTING
- Intelligent Events
- Real Time Data
- Multi Channel Funnels
- Attribution Modelling
- Dashboards & Reports
- Custom Reports
- Data Export API
TOOLS & RESOURCE
- Games & Exercises
- Blogs to Follow
- Articles to Read
- Videos to Subscribe
- Official Help & Resources
Course Location
About Happy Marketer
Since 2009, we have had one mission: to make marketers happy through data-driven, results-oriented and creative digital marketing initiatives. What began as the brainchild of our two founders has quickly evolved into one of Asia’s leading digital consulting firms. Today, our merry band of marketers consists of 40 digital experts spread across Singapore and India, and continues to grow. Gaining a reputation as the go-to firm for all things digital, we collaborate with leading brands in a variety of industries to help connect them with their customers through innovative and profitable ways.
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