Course details
This course tailored to blend creative fashion knowledge with a soild grounding of business, marketing, and contextual studies.
What will I learn?
- Learn to understand how product, customer, and market force integrate
- Challenges, technologies, and issues facing the fashion industry
- Learn about buying and merchandising practices, conceptualisation, and the development of e active brand management strategies to execute advertising and promotional activities
- Skills to develop, promote, advertise and retail-necessary for succeeding in the industry
Course Structure
- Module 1: Intro to the Fashion Business
- Module 2: Consumer Motivation in Fashion
- Module 3: Merchandising Planning & Control
- Module 4: Design Communication & Technologies
- Module 5: Fashion Business Practice
- Module 6: Merchandising Principles & Techniques
- Module 7: Brand Strategies & Communication
- Module 8: Product Development
Course Location
About First Media Design School
First Media Design School (FMDS) is a famous popular specialized boutique design institution and the best private school in Singapore offering only designing, design management and design entrepreneurship programmes. FMDS is the education arm under the First Media Design Group, one of Singapore’s most successful and awarded groups in the design industry. FM Group has more than 20 years of industry designing experiences in Singapore and the region. It’s designing experience ranges from corporate & retail design & marketing communication, public relations, packaging design, publishing, advertising, event management, interactive media and IOS app development. In Singapore, it was instrumental to several national projects including the Immigration & Checkpoints Authority of Singapore (ICA), Casino Regulatory Authority of Singapore (CRA), National Environment Agency of Singapore (NEA), SingHealth Group, Singapore Management University (SMU), Nanyang Technological University (NTU), just to name a few. FMDS strives to cultivate a new generation of ‘whole brain’, industry-ready designers who possess both creative and cognitive commercial abilities, through its holistic teaching system consisting of design thinking and design management.
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