Course details

In today’s environment, it is important to communicate effectively. When you speak, it is important that your message is delivered in an interesting and comprehensive manner. This programme will equip you with a range of skills to create impact and get sales results. Go beyond one-to-one selling to selling to a large audience.

Key Benefits

  • Design attention-getting and focused presentations
  • Project first impressions that last
  • Inspire your audience
  • Identify behaviour that enables you to influence others effectively
  • Use energy and actions to create impact

Course Content

  • The Sales Communication Process
  • Vital Sales Communication Skills
  • Barriers to Sales Communication
  • Creating First Impressions
  • Projecting a Professional Image
  • Fundamentals of Sales Presentation
  • Managing the Fear of Speaking to a Large Audience
  • Audience Analysis and Presenting To Different Learning Styles
  • Influencing Buying Behaviour
  • Time-Tested Closing Strategies
  • Behaviour-Focused Closes
  • The Right Selling Words, Actions and Techniques to Influence Buying
  • Sales Communication Tool Kit
  • Planning, Preparing and Presenting
  • Compelling Presentation Techniques
  • Organisation Techniques to Achieve Sales Goals
  • 10 Techniques to Get Attention
  • Communication Strategies for Winning Sales
  • Creating Favourable Mindset to Buy
  • Dealing with Different Personalities
  • Managing Challenging Questions and Managing Objections
  • Benefits of Using High-Tech Presentations
  • Closing with Confidence

Learning Methodology

This workshop is facilitated through a variety of adult learning techniques, role-plays, lectures, exercises and group discussions.

Who Should Attend

Sales Professionals, Sales Engineers, Consultants selling professional services or solutions, Entrepreneurs, Sales and Business Development Managers and Marketing Executives

Updated on 08 November, 2015

About Service Quality Centre

Established in 1990, We_They rich heritage is derived from founding partners, Singapore Airlines (SIA), one of the world’s leading carriers listed in Fortune 500 and an internationally respected brand; and SPRING Singapore (the former Standards, Productivity and Innovation Board), a government enterprise development agency that develops and promotes internationally recognised standards and quality assurance.

With the best of SIA’s service philosophy infused with SPRING’s experience in setting standards for business excellence and innovation, We_They delivered the business advantage that organisations – public and private, large and small – needed to provide outstanding customer value, quality and performance.

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