Diploma of Marketing Central Area, Central

Course details

Marketing
Environment Analysis
Identify and evaluate marketing
opportunities
This unit describes the performance outcomes, skills
and knowledge required to identify, evaluate and take
advantage of marketing opportunities by analysing
market data, distinguishing the characteristics of
possible markets and assessing the viability of
changes to operations. No licensing, legislative,
regulatory or certification requirements apply to this
unit at the time of endorsement.
Marketing Research Plan market research This unit describes the performance outcomes, skills
and knowledge required to plan market research by
identifying market research needs, defining market
research objectives, identifying data gathering
approaches and developing a market research plan.
No licensing, legislative, regulatory or certification
requirements apply to this unit at the time of
endorsement.
Market Data Analysis Interpret market trends and
developments
This unit describes the performance outcomes, skills
and knowledge required to conduct an analysis of
market data in order to determine organisational and
competitor business performance, and to prepare
market and business forecasts that assist in targeting
marketing activities and in drawing up a marketing
plan. No licensing, legislative, regulatory or
certification requirements apply to this unit at the time
of endorsement.
Marketing
Performance
Implement and monitor
marketing activities
This unit describes the performance outcomes, skills
and knowledge required to implement marketing
activities described in a marketing plan, to monitor
their effectiveness in meeting organisational
marketing objectives, and take actions to improve
marketing performance. No licensing, legislative,
regulatory or certification requirements apply to this
unit at the time of endorsement.
Marketing Audit
Report
Conduct a marketing audit This unit describes the performance outcomes, skills
and knowledge required to prepare for, conduct and
report on a marketing audit in accordance with an
organisation's marketing plan. No licensing,
legislative, regulatory or certification requirements
apply to this unit at the time of endorsement.
International
Marketing
Analyse data from international
markets
This unit describes the performance outcomes, skills
and knowledge required to analyse data from
international markets. No licensing, legislative,
regulatory or certification requirements apply to this
unit at the time of endorsement.
Forecast international market
and business needs
This unit describes the performance outcomes, skills
and knowledge required to gather intelligence about
the target international market and to use that
information in the business. No licensing, legislative,
regulatory or certification requirements apply to this
unit at the time of endorsement.
Profile international markets This unit describes the performance outcomes, skills
and knowledge required to select and confirm an
appropriate international market. No licensing,
legislative, regulatory or certification requirements
apply to this unit at the time of endorsement.