- Duration: 9 to 12 Months
Course details
The Diploma in Marketing Management is specially designed for those who wish to acquire or upgrade their knowledge and skills not only in the arena of business operations but also specifically in the field of marketing management, and to further their career.
Programme Objective
The Diploma in Marketing Management programme aims to provide students with a holistic view of the business process, and at the same time be equipped with the broader knowledge in managing the marketing functions.
Examinations & Assessment
This programme involves a combination of coursework, assignments, projects, presentations and examinations / tests. All modules contain both formative and summative assessment components. Summative assessments for each module may be based on an inpidual assignment, tutorials, group project and a final written examination.
Tutorials during class may take a variety of forms depending on the module and include class participation, debates, case studies and oral presentations. Take home work may also be allocated to students.
Students are required to pass the overall assessment in order to be granted a passing grade for the module. A student who fails the final examination will take the supplementary examination. However, a supplementary examination fee applies.
Should the student fail the supplementary examination, he or she is required to repeat the module. To repeat a failed module, a student must attend classes and pay a re-module course fee before he/she is considered eligible to take the examinations. In the case of non-examination modules, a student who fails the major assessment component (highest percentage weightage) will be required to re-work.
All students are required to fulfil the attendance requirement of at least 90% (international students) and 75% (local students) for each module before they are considered eligible to take the end-of-semester examinations.
Award of Certificate
Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the Institute shall be awarded the Diploma in Marketing Management and be allowed to use the designatory letters “Dip M.M.” after their names.
Programme Structure & Curriculum
Modules
Principles of Management
- Understanding Business and Economic Environment
- Business Statistics
- Principles of Marketing
- Financial and Managerial Accounting
- Business Law
- Consumer Behaviour
- Strategic Marketing
The Delivery of Modules may not follow the sequence as depicted above.
This programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two to five times a week. Weekly lectures are conducted by qualified and experienced local lecturers approved by the Institute.
Entry Requirements
All applicants must possess:
- 2 GCE 'A' level credits, or
- 5 GCE ‘O' level credits, or
- 4 GCE ‘O' level credits with at least 1 year of working experience, or
- 3 GCE ‘O' level credits with at least 3 years of working experience, or
- 5 GCE ‘N' level credits with at least 3 years of working experience, or
- 2 GCE 'O' level credits with at least 4 years of working experience, or
- 1 GCE 'O' level credit with at least 5 years of working experience, or
- Higher National ITE Certificate (Higher NITEC), or
- National ITE Certificate (NITEC) with at least 3 years of working experience, or
- MIS Training Centre Certificate in Sales and Marketing (CSM) / Certificate in Retailing (CR), or
- Certificate or the equivalent from a recognised PEI, or
- The equivalent qualifications from other regional countries.
Those who do not have the above qualifications but have years of working experience will be considered on a case-by-case basis.
English requirements: At least IELTS 5.5 or a pass in GCE ‘O’ level English or its equivalent. Applicants without the required English requirement will be subjected to an English Admission Test to assess their English Language proficiency.
The Marketing Institute of Singapore Training Centre Academic Board reserves the right to change the above requirements and selection at its sole discretion
Updated on 08 November, 2015Course Location
About Marketing Institute Of Singapore Training Centre
Over the years, the Institute, as part of the Asia Pacific Marketing Federation, has developed a network of strategic affiliations with institutes and marketing organisations, thereby allowing the Institute to keep abreast of the latest developments in the sales and marketing field. The various strategic affiliations have broadened the spectrum of resources and services made available by the Institute. With strong relevance to the needs of today's marketers, these resources and services enable members of the Institute to compete in the marketplace effectively. The Institute has also forged partnerships with foreign universities to award academic certificates. These partnerships have been made possible as a result of the high quality of our proprietary courses – which are recognised by these university partners as feeders into their programmes.
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