Diploma in Digital Marketing (Full-Time/ Part Time) Central Area, Central

Course details

The Diploma in Digital Marketing is specially designed for those who wish to acquire or upgrade their knowledge and skills not only in the arena of business operations but also in the niche field of digital marketing, and to further their career.

Programme Objective

The Diploma in Digital Marketing programme aims to provide students with a holistic view of the business process, and at the same time develop broader knowledge in digital marketing strategies.

Examinations & Assessment

This programme involves a combination of coursework, assignments, projects, presentations and examinations / tests. All modules contain both formative and summative assessment components. Summative assessments for each module may be based on an inpidual assignment, tutorials, group project and a final written examination.

Tutorials during class may take a variety of forms depending on the module and include class participation, debates, case studies and oral presentations. Take home work may also be allocated to students.

Students are required to pass the overall assessment in order to be granted a passing grade for the module. A student who fails the final examination will take the supplementary examination. However, a supplementary examination fee applies.

Should the student fail the supplementary examination, he or she is required to repeat the module. To repeat a failed module, a student must attend classes and pay a re-module course fee before he/she is considered eligible to take the examinations. In the case of non-examination modules, a student who fails the major assessment component (highest percentage weightage) will be required to re-work.

All students are required to fulfil the attendance requirement of at least 90% (international students) and 75% (local students) for each module before they are considered eligible to take the end-of-semester examinations.

Award of Certificate

Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the Institute shall be awarded the Diploma in Digital Marketing and be allowed to use the designatory letters “Dip D.M.” after their names.

Programme Structure & Curriculum

Modules 

• Principles of Management 
• Understanding Business and Economic Environment                  
• Business Statistics
• Principles of Marketing
• Financial and Managerial Accounting 
• Business Law
• Introduction to Digital Marketing                                                 
• Advanced Topics in Digital Marketing
• Integrated Learning Project     
• Integrated Learning Project    

The Delivery of Modules may not follow the sequence as depicted above.

This programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two to five times a week. Weekly lectures are conducted by qualified and experienced local lecturers approved by the Institute.

Entry Requirements

All applicants must possess:

• 2 GCE 'A' level credits, or
• 5 GCE ‘O' level credits, or
• 4 GCE ‘O' level credits with at least 1 year of working experience, or
• 3 GCE ‘O' level credits with at least 3 years of working experience, or
• 5 GCE ‘N' level credits with at least 3 years of working experience, or
• 2 GCE 'O' level credits with at least 4 years of working experience, or
• 1 GCE 'O' level credit with at least 5 years of working experience, or
• Higher National ITE Certificate (Higher NITEC), or
• National ITE Certificate (NITEC) with at least 3 years of working experience, or
• MIS Training Centre Certificate in Sales and Marketing (CSM) / Certificate in Retailing (CR), or
• Certificate or the equivalent from a recognised PEI, or
• The equivalent qualifications from other regional countries.