- Duration: 18 months
Course details
Students will understand the principles of advertising and how to create effective advertising campaigns with creative copywriting, communication skills, effective media strategies and a good understanding of consumer behavior. They will also be taught marketing principles and fundamental business management.
Course Structure
- Module 1 : Creative Process & Conceptual Thinking
- Module 2: Visual Communications & Design
- Module 3 : Advertising Management (I)
- Module 4: Advertising Management (II)
- Module 5 : Strategic Advertising Plan
- Module 6: Final Major Project
How will I be assessed?
Assessment and examination are mainly project and assignment based, students are required to do a formal presentation at the end of each unit as a form of assessment in FMDS. Several preliminary presentations may occur as peer-to-peer assessment sessions, where projects are mounted for constructive comments and critique.
Updated on 08 November, 2015Course Location
About First Media Design School
First Media Design School (FMDS) is a famous popular specialized boutique design institution and the best private school in Singapore offering only designing, design management and design entrepreneurship programmes. FMDS is the education arm under the First Media Design Group, one of Singapore’s most successful and awarded groups in the design industry. FM Group has more than 20 years of industry designing experiences in Singapore and the region. It’s designing experience ranges from corporate & retail design & marketing communication, public relations, packaging design, publishing, advertising, event management, interactive media and IOS app development. In Singapore, it was instrumental to several national projects including the Immigration & Checkpoints Authority of Singapore (ICA), Casino Regulatory Authority of Singapore (CRA), National Environment Agency of Singapore (NEA), SingHealth Group, Singapore Management University (SMU), Nanyang Technological University (NTU), just to name a few. FMDS strives to cultivate a new generation of ‘whole brain’, industry-ready designers who possess both creative and cognitive commercial abilities, through its holistic teaching system consisting of design thinking and design management.
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