Course details

The Diploma in Advertising is designed to equip you with key skills associated with strategic advertising, business practices and brand communication. The modules place emphasis on the generation of idea, media planning and strategy, brand research and management, designer entrepreneurship, typography and interactive design. This multifaceted approach aims to nurture your creative sensibility and foster your capacity in responding to the ever challenging and competitive nature of the advertising industry. The comprehensive skill sets you acquire will prepare you for employment in perse areas including advertising, marketing, communications, and public relations.

What will I learn?

Equipped with the knowledge, skills and understanding to meet the demands of employers, enabling them to perform functional creative design skills

  • Engaged in learning and motivated to pursuit higher education
  • Confident in the discipline and feel empowered to solve problems
  • Able to work in teams flexibly and make informed decisions that will succeed in the work environment

COURSE MODULES

  • ACR1000 Language Arts
  • ACR2000 Singapore Arts Scene
  • ACR3000 Career Skills
  • VAF1001 Drawing Fundamentals
  • VAF1011 2D Fundamentals
  • VAF1021 3D Fundamentals
  • VAF1031 Creative Thinking
  • VAF1041 Introduction to Visual Arts
  • VAF1051 Arts in Practice
  • DDM1201 Figure Drawing
  • DDM1202 2D Design
  • DDM1203 Images, Motion and Narration
  • DDM1204 Creative Studio
  • DDM1205 History of Design and Media
  • DDM2111 Art Direction 
  • DDM2112 Big Ideas 
  • DDM2113 Persuasive Writing 
  • DDM2171 Visual Culture 
  • DDM2211 Art Direction 
  • DDM2212 Big Ideas 
  • DDM2213 Persuasive Writing 
  • DDM2271 Visual Culture 
  • DDM3111 Art Direction 
  • DDM3112 Strategic Marketing Communication
  • DDM3113 Interactive Media 1: Advertising
  • DDM3171 Research Methods
  • DDM3211 Graduation Project: Advertising
  • DDM3212 Alternative Advertising
  • DDM3213 Interactive Media 2: Advertising
  • DDM3271 Research and Communication Studies
  • DDM2119 Print Essentials: Advertising*
  • DDM2219 Video Essentials: Advertising*
  • DDM3119 Brand Strategy*
  • DDM2121 Graphic Studio 
  • DDM2122 Typography 
  • DDM2221 Graphic Studio 
  • DDM2222 Typography 
  • DDM2131 Illustration Studio 
  • DDM2132 Types, Images and Ideas*
  • DDM2133 Drawing In Motion*
  • DDM2232 2D Animation*
  • DDM2142 Camera and Lighting*
  • DDM2143 Video Editing*
  • DDM2242 Video Expression*
  • DDM2243 Audio Post Production*
  • DDM2001 Community Based Project*
  • DDM2002 Design Entrepreneur*

ENTRY REQUIREMENTS

NAFA hopes to attract applicants with the potential to become excellent arts practitioners. Applicants are selected by merit, based on the following criteria:

  • Potential in Artistic Talent and Creativity
  • Educational Qualification
  • Language Proficiency
  • Special Factor in recognition of the applicants’ achievements relevant to the course

Selection is competitive and is subject to the availability of places. However, the Academy may give consideration to talented applicants who excel in Artistic Talent and Creativity, but have not fully met the educational qualifications stated.

  • Potential in Artistic Talent and Creativity
  • Educational Qualifications - Singapore
  • Educational Qualifications - International
  • Language Proficiency
  • Special Factor
  • Age Requirement
  • Module Exemption
  • Applicants with Special Educational Needs

POTENTIAL CAREERS

  • Account/Media Executive
  • Art Director
  • Art Educator
  • Copywriter
  • Creative Director
  • Marketing/Account Executive
  • Visualizer
Updated on 08 November, 2015

About Nanyang Academy Of Fine Arts

NAFA currently has eight Departments: 3D Design, Arts Management and Education, Design and Media, Fine Art, Fashion Studies, Dance, Music and Theatre. The Academy conducts a comprehensive range of full-time diploma courses and delivers degree programmes in partnership with reputable universities from Singapore and the UK. Courses are taught by an international faculty of academics and leading arts practitioners who are passionate about imparting lifelong skills in the arts. Courses are designed to enable students to think critically, creatively and independently and at the same time master important technical skills in a disciplined and structured pace. Engagement and partnerships with industry, the arts community and cultural organisations are regular features and part of the learning process to help our students acquire a repertoire of complex skills-set and knowledge.

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