Advanced Diploma of Tourism Central Area, Central

Course details

Tourism Research
Research, assess and
develop tourism products
This unit describes the performance outcomes, skills
and knowledge required to manage product
development strategically within tourism and
hospitality organisations. It requires the ability to
research the market, analyse issues relevant to
establishing the product, determine a profitable selling
price, establish the product, and monitor and evaluate
its success.
No licensing, legislative, regulatory or certification
requirements apply to this unit at the time of
endorsement.
Research tourism data This unit describes the performance outcomes, skills
and knowledge required to conduct formal tourism
research. It requires the ability to identify research
needs, conduct the research and accurately analyse
and interpret the data.
No licensing, legislative, regulatory or certification
requirements apply to this unit at the time of
endorsement.
Plan and develop culturally
appropriate tourism
operations
This unit describes the performance outcomes, skills
and knowledge required to plan strategically for
culturally appropriate tourism operations. It requires
the ability to plan, develop and operate a culturally
appropriate tourism operation and to monitor its
impact on local communities.
No licensing, legislative, regulatory or certification
requirements apply to this unit at the time of
endorsement.
Business Planning
Manage financial operations This unit describes the performance outcomes, skills
and knowledge required to manage day-to-day
financial operations of a small organisation, a
department within a larger organisation or a complex
project.
The unit is not intended to cover detailed specialist
accounting skills that are undertaken by qualified
accountants or financial controllers, but does include
the awareness of accounting issues and concepts
needed by managers for effective communication with
accountants or other specialists on financial matters.
Manage business risk This unit describes the performance outcomes, skills
and knowledge required to actively identify risks to
business operations, assess the associated
consequences and take measures to eliminate or
control the risk. It requires the ability to monitor
business risks on an ongoing basis.
This unit focuses on business risk and not on the risk
management strategies that a business applies to the
management of OHS issues. OHS management
practices are covered in separate specialised units. 6
Establish and maintain an
OHS system
This unit describes the performance outcomes, skills
and knowledge required to develop, implement and
sustain effective, professional and contemporary OHS
management practices. It focuses on the
establishment and review of systems, policies and
procedures designed to ensure a safe workplace.
A systematic management approach is central to
compliance with OHS legislation which, in all
Australian States and Territories, imposes obligations
on businesses whether small, medium or large to
manage the safety of their workers and anyone else in
the workplace.
No occupational licensing or certification requirements
apply to this unit at the time of endorsement.
Manage physical assets
This unit describes the performance outcomes, skills
and knowledge required to manage the physical
assets of an organisation. It includes a focus on
establishing strategies, systems and procedures for
asset maintenance and monitoring, as well as
financing asset acquisition.
Develop and implement a
business plan
This unit describes the performance outcomes, skills
and knowledge required to develop and monitor a
business plan that incorporates a range of subsidiary
plans or strategies.
Marketing II
Develop and manage
marketing strategies
This unit describes the performance outcomes, skills
and knowledge required to develop and manage
marketing strategies, including developing a
marketing plan..
No licensing, legislative, regulatory or certification
requirements apply to this unit at the time of
endorsement.
Develop and implement local
or regional tourism plan
This unit describes the performance outcomes, skills
and knowledge required to develop and implement a
strategic tourism plan in a local or regional context. It
requires the ability to develop the plan in consultation
with the local community, implement all actions
detailed in the plan and monitor all tourism activities
for the area or region against the plan.
No licensing, legislative, regulatory or certification
requirements apply to this unit at the time of
endorsement.