Advanced Diploma of Marketing Central Area, Central

Course details

Advanced Diploma of Marketing
Marketing
Management
Manage the marketing process This unit describes the performance outcomes, skills
and knowledge required to strategically manage the
marketing process and marketing personnel within an
organisation. No licensing, legislative, regulatory or
certification requirements apply to this unit at the time
of endorsement.
Manage market research This unit describes the performance outcomes, skills
and knowledge required to prepare for, manage and
evaluate market research projects across an
organisation. No licensing, legislative, regulatory or
certification requirements apply to this unit at the time
of endorsement.
Marketing Strategies
and Planning
Develop organisational
marketing objectives
This unit describes the performance outcomes, skills
and knowledge required to conduct a strategic
analysis to develop organisational marketing
objectives. This involves reviewing the organisation's
internal and external environments, evaluating past
and current marketing performance, and exploring
and evaluating new marketing opportunities. No
licensing, legislative, regulatory or certification
requirements apply to this unit at the time of
endorsement.
Develop a marketing plan This unit describes the performance outcomes, skills
and knowledge required to research, develop and
present a marketing plan for an organisation. No
licensing, legislative, regulatory or certification
requirements apply to this unit at the time of
endorsement.
Marketing
Implementation
Develop and implement
strategic plans
This unit describes the performance outcomes, skills
and knowledge required to establish the strategic
direction of the organisation, and to sustain
competitive advantage and enhance competitiveness.
It requires analysis and interpretation of relevant
markets, capability assessment of the organisation,
and its existing and potential competitors and allies. It
also covers implementation of the strategic plan. No
licensing, legislative, regulatory or certification
requirements apply to this unit at the time of
endorsement.
Business Planning Develop and implement a
business plan
This unit describes the performance outcomes, skills
and knowledge required to run a business operation
and covers the steps required to develop and
implement a business plan. No licensing, legislative,
regulatory or certification requirements apply to this
unit at the time of endorsement.
Strategic International
Marketing
Evaluate international marketing
opportunities
This unit describes the performance outcomes, skills
and knowledge required to evaluate the international
environment, to identify market factors and risks, and
to assess the viability of international marketing
opportunities. No licensing, legislative, regulatory or
certification requirements apply to this unit at the time
of endorsement.
Manage international marketing
programs
This unit describes the performance outcomes, skills
and knowledge required to formulate, assess,
strategically manage, evaluate and improve
international marketing programs. No licensing,
legislative, regulatory or certification requirements
apply to this unit at the time of endorsement.