Advanced Diploma in Digital Marketing (Full-Time/ Part Time) Central Area, Central

Course details

The Advanced Diploma in Digital Marketing is a professional digital marketing programme specially designed for those who wish to upgrade their knowledge and skills in digital marketing and to advance their career goal.

Programme Objective

The Advanced Diploma in Digital Marketing programme aims to equip students with the specialised knowledge and skills to plan, implement, measure and evaluate digital marketing strategies, and how these can contribute to building and sustaining successful and integrated digital marketing campaigns.

Examinations & Assessment

This programme involves a combination of coursework, assignments, projects, presentations and examinations / tests. All modules contain both formative and summative assessment components. Summative assessments for each module may be based on an inpidual assignment, tutorials, group project and a final written examination.

Tutorials during class may take a variety of forms depending on the module and include class participation, debates, case studies and oral presentations. Take home work may also be allocated to students.

Students are required to pass the overall assessment in order to be granted a passing grade for the module. A student who fails the final examination will take the supplementary examination. However, a supplementary examination fee applies.

Should the student fail the supplementary examination, he or she is required to repeat the module. To repeat a failed module, a student must attend classes and pay a re-module course fee before he/she is considered eligible to take the examinations. In the case of non-examination modules, a student who fails the major assessment component (highest percentage weightage) will be required to re-work.

All students are required to fulfil the attendance requirement of at least 90% (international students) and 75% (local students) for each module before they are considered eligible to take the end-of-semester examinations.

Award of Certificate

Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the Institute shall be awarded the Advanced Diploma in Digital Marketing and be allowed to use the designatory letters “Adv Dip D.M.” after their names.

Programme Structure & Curriculum

Modules Code                       Modules

ADD201                       Introduction to Digital Marketing

ADD202                       Digital Marketing Communications

ADD203                       Consumer Behaviour                                       * ADD200 Integrated Learning Project

ADD204                       Advanced Topics in Digital Marketing                                

ADD205                       Strategic Marketing

ADD206                       Capstone Project: Digital Marketing Planning and Strategy

*This module is only applicable for full-time programme. Students with working experience of at least 1 year period in Singapore are exempted from this module. 

The Delivery of Modules may not follow the sequence as depicted above.

This programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two to five times a week. Weekly lectures are conducted by qualified and experienced local lecturers approved by the Institute.

Entry Requirements

All applicants must possess:

• MIS Training Centre Diploma in Business, or
• Diploma from a local Polytechnic with some Business courses taken, or
• Diploma in Digital Marketing or the equivalent from a recognised PEI, or
• The equivalent qualifications from other regional countries.

Those who do not have the above qualifications but have years of working experience will be considered on a case-by-case basis.

English requirements: At least IELTS 5.5 or a pass in GCE ‘O’ level English or its equivalent. Applicants without the required English requirement will be subjected to an English Admission Test to assess their English Language proficiency.

The Marketing Institute of Singapore Training Centre Academic Board reserves the right to change the above requirements and selection at its sole discretion.