Psychological Marketing Strategy Bukit Merah, Central

Course details

To get big results in any market climate, you must understand consumer psychology and what really drives choices and loyalty, consciously and unconsciously. Marketing without psychological relevance falls short every time. This course is designed to introduce participants to the fundamentals of human psychology that have a big impact on response to marketing and purchasing behaviour.

The sessions will share insights about consumer psychology that drives behaviour, the five critical elements for consumer happiness, what gets attention from the unconscious mind, what inspires our conscious behaviour, and how to develop direct marketing campaigns that create engagement, loyalty, and brand passion. Partnerships will discover how the unconscious mind drives attitudes toward brands and their messages, and how to appeal to the psychological triggers of choice. Even experienced marketers will be surprised to learn how colour, words, images, and other creative elements impact attitudes toward brands, engagement, and results.

Who should attend

Frontline sales, marketing and business development staff who have dealing with internal or external customers who require to promote sales solutions.

Learning Outcomes

• Psychology that drives decision processes, attitudes, and behaviour
• Fundamentals of Behavioural Economics and how these critical findings apply beyond the finance world
• Examples of emotionally powerful ads vs. entertaining ads that don’t sell
• Appealing to different consumer mind sets – the optimist, and the sceptic, and driving behaviour amongst both
• The psychological impact of colour, images and how different colours connect or disconnect consumers to your brand
• How creative unconsciously creates perceived brand attributes, good and bad
• Modelling and managing data to align with psychological influences