- Duration: 3 Days
Course details
This competency standard specifies the knowledge and skills required to effectively implement profitable marketing and sales strategies in the manufacturing industry. The knowledge involves the concepts and principles which underpin the marketing and sales process. The skills involve making marketing decisions regarding product development, pricing, promotional campaigns, and distribution which are an integral part of an organisation’s overall marketing and sales strategy. This unit is designed for individuals working in the precision engineering/manufacturing industry and includes the knowledge and skills to put together a marketing plan that reflects profitable marketing and sales strategies applicable to their workplace.
COURSE OUTLINE
- Define the parameters of profitable marketing and sales strategies
- Profitable product strategy
- Profitable pricing strategy
- Profitable promotion strategy
- Profitable place strategy
- Develop the marketing plan
Course Location
About SMF Centre for Corporate Learning
The Singapore Manufacturing Federation (SMF), formerly known as the Singapore Manufacturers' Association, was first established in 1932. Its main aim is to champion the Singapore manufacturing sector. With a membership of over 2,800 corporate members ranging from MNCs to SMEs, SMa carries out a myriad of activities to enhance the competitive edge of our members.
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