Digital Strategy Bukit Merah, Central

Course details

Our goal is to give you the clarity, confidence and skills to adapt and thrive in today's ever-changing digital world and to inspire you to catalyze purposeful change at your organization. You will not find textbooks or tenured professors at Hyper Island. Instead, you will work hand-in-hand with industry leaders, entrepreneurs, and your fellow participants to solve real world problems in real time. The applied nature of the course allows you to test your ideas, get feedback, and problem-solve with the group over the ten weeks. A mix of workshops and guest speakers will move the learning forward to increase your understanding of digital strategy as well as what role you play in a group, organization and industry going through change. Through out the course you will develop a broader and deeper understanding of today’s digital landscape and how you can lead purposeful change.

• Understand the digital landscape
• Be familiar with diverse digital channels
• Strategically plan for transformative technologies such as data, mobile and cloud
• Discuss the impact digital has on business
• Identify markets and consumer behaviours in the digital world
• Argue the relevance of digital tools when developing brands
• Harness the transformative potential of digital to add value
• Plan for how to strategically work with innovation
• Develop your organisational culture
• Lead change

Who Should Join

• The course is designed for you who aspire to work on a strategic level within an organisation or business.
• You are looking to bring a higher level of digital competence to your work.
• Participants represent a mix of professionals within accounts/client services, branding, digital planning, creatives.