Develop & Implement Strategic Management for Above Average Return in Manufacturing Bukit Merah, Central

Course details

This topic specifies the knowledge and skills required to identify how organisations make decisions about the direction that the business should take. Learners will consider the overall purpose and scope of the business and explore how it aims to meet its stakeholder expectations. The unit will help to develop learners’ ability to select strategies appropriate to the business need. The unit will analyse the impact of the external operating environment and the need to plan organisational strategies to direct the business towards effective performance.

This module is designed for individuals working in the manufacturing industry and includes the knowledge and skills to put together a marketing plan that reflects profitable marketing and sales strategies applicable to their workplace.

COURSE OUTLINE

• Identify the contexts of business strategy
• Identify the significance of stakeholder analysis
• Identify the process of strategic planning
• Identify the roles and responsibilities for strategy implementation
• Analyse how the organisation plans for the future
• Evaluate the impact of strategic planning on organisations

TRAINING METHODOLOGY

Classroom-based experiential learning with exercises and discussions