Course details
Students will gain broad-based knowledge on a variety of design communications disciplines, including advertising, branding, visual identity, packaging and design management. The incorporation of design management modules into the curriculum arms the students with an acute understanding of management thinking and deployment of business strategies in the competitive marketplace.
Overall, this programme develops students’ conceptual and ideas generation abilities to produce innovative and effective communication solutions/products through print and/or online mediums.
Course Structure
- Module 1: Design Fundamentals (Foundation)
- Principle of Design and Idea Generation
- Creative Communication
- Digital Graphic Design
- Module 2: Design studies (Foundation)
- Art Direction
- Mixed Media Drawing and Rendering
- Design Theory
- Module 3: principle of Design (Foundation)
- Principle of Layout
- Typography for Design
- Web Design
- Module 4: Design specialisation
- Publication Design and Production
- Flash Animation
- Experimental Design
- Module 5: Design appreciation
- Packaging Design
- Design Techniques
- Brand Design
- Module 6: Design management
- Branding
- Integrated Marketing Communication (IMC)
- Business Proposal
- Module 7: Design major
- This module will require students to produce an integrated marketing campaign, incorporating what they have learnt in prior modules.
- Module 8: Professional Studio Practice
- In the final module of the programme, students will take on an internship and will be mentored by highly experienced industry experts
How will I be assessed?
Assessment and examination are mainly project and assignment based, students are required to do a formal presentation at the end of each unit as a form of assessment in FMDS. Several preliminary presentations may occur as peer-to-peer assessment sessions, where projects are mounted for constructive comments and critique.
Updated on 08 November, 2015Course Location
About First Media Design School
First Media Design School (FMDS) is a famous popular specialized boutique design institution and the best private school in Singapore offering only designing, design management and design entrepreneurship programmes. FMDS is the education arm under the First Media Design Group, one of Singapore’s most successful and awarded groups in the design industry. FM Group has more than 20 years of industry designing experiences in Singapore and the region. It’s designing experience ranges from corporate & retail design & marketing communication, public relations, packaging design, publishing, advertising, event management, interactive media and IOS app development. In Singapore, it was instrumental to several national projects including the Immigration & Checkpoints Authority of Singapore (ICA), Casino Regulatory Authority of Singapore (CRA), National Environment Agency of Singapore (NEA), SingHealth Group, Singapore Management University (SMU), Nanyang Technological University (NTU), just to name a few. FMDS strives to cultivate a new generation of ‘whole brain’, industry-ready designers who possess both creative and cognitive commercial abilities, through its holistic teaching system consisting of design thinking and design management.
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