Course details
- A full working review of the effectiveSales Management Controls and Sales Processesthat increase vehicle sales, chassis profit and finance contributions
- Prospecting methodology, systems and practical applicationsthat can be applied by sales teams on the telephone, face to face and digitally that will generate sales.
- Management Controlledpricing, promotion and quotation using 4-SQUARE, designed to optimise volumes, gross profit, F & I & add-ons (warranties, insurances, accessories and service plans) without compromising customer retention or satisfaction.
- Driving Sales performanceby installing and implementing the core performance drivers needed to inspire exceptional sales performance with updated metrics for Sales Team activities, new sales and used sales employed by the best in class operators in 2015.
- TheCore Sales Management and Sales process disciplinesrequired to optimise profit covering; in-depth customer qualification, trade-in appraisals, demonstrations, influencing techniques, deal desking, profit maximisation, negotiation and closing skills.
- Dealing effectively with theInternet Shopperto convert more enquiries into sales in the critical 24 hour window of opportunity.
- KeySocial Media tools, tips and tricksto make sure you get the best results from your social media marketing in 2014 covering what’s being used, who’s using it & what’s effective to develop sales growth.
- Employing and maintainingEffective CRMsystems in the new age of big data, covering practical tips, activities and methods to farm and grow your customer and new prospect databases.
- TheUsed Vehicle Market, the market potential, the opportunities and the threats so that each delegate is best prepared to exploit the market openings as they unfold throughout 2014.
Course Location
About SIMI Skillnet
The SIMI was formed when the Society of the Irish Motor Traders Ltd and the Irish Motor Traders Association merged together in 1968.
The SIMI (Society of the Irish Motor Industry) is the official voice of the motor industry in Ireland. They are a member's organisation which consists of Dealers, Repairers, Vehicle Distributors, Wholesalers, Retailers, Vehicle Testers and many more important operators within the industry in Ireland. Thier role is to represent the views of the motor industry by campaigning to the Government, state bodies, the media and the motoring public.
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