Should You Start A Podcast?

Course details

What's Needed for this Course

• A desire to start a podcast or a curiosity about starting a podcast
• Software needed
• A PDF reader (e.g. Apple Preview, Adobe Acrobat, etc)
• The web browser you're using to read this
• An additional two hours for filling out included worksheets

About This Course

Starting a podcast sounds like a great idea. But the reality is more than 80% fail a miserable and embarrassing death. This common failure happens because they start by trying to answer the wrong question: How?

We've all been there: You're with a friend or in a meeting at work, the idea to start a podcast gets thrown out, and everyone gets excited. Podcasts are a lot of fun and a great way to engage with a large audience of people. Then the research starts on how to podcast.

But this is the wrong place to start. And it leads to the number one killer of most podcasts.

You're probably asking a question right now: If this course isn't about how to start a podcast, then what is it about and what is it going to do for you?

This course is designed to answer one crucial question: Should you start a podcast? You have to answer this before you do anything else.

Why?

You're full of great questions today!

The How to start a podcast is rather easy. But the how requires a commitment of time, money, energy, and losing out on all the other things you could be doing. And when you focus on the how it's very easy for a podcast to become a massive time and money suck.

Here's the crazy thing: When you start by focusing on whether or not you should start a podcast a surprising thing happens. You'll gain insight into three crucial foundational areas:

• What your show's purpose is
• Who it's for
• and if there's even an audience hungrily waiting for your show to be made

And this means you'll then be able to make a show they will love, rave about, and tell all their friends to listen to. Imagine having an audience that pays for your hard work by helping it grow virally.

You may be thinking: But what about how to make a podcast?

The truth is this: When you gain purpose and know who you're making it for, the how is easy.

How do we know?

I'm Ron. I've launched a number of podcasts including Confessions of an EMS Newbie, Photographer and Model, and the Same Something Smart Podcast. (Yes, we both eat our own dog food as you find out.)

Since then I've gone on to help many podcast launch and last. This is my full time day job.

I'm Aaron. I've been a marketing consultant for nearly two decades. And in 2009 I started my first podcast. The podcast went on to be in New and Noteworthy, Featured by Apple in iTunes, is now downloaded approximately 50,000 times a month, and has a bustling membership program.

From there I went on to help my marketing clients startup podcasts and get them into New & Noteworthy. This is my full time day job.

But enough about us. Let's talk about exactly what you get in this course.

This course covers three main tools we use for our one-on-one clients who pay north of $7,000 for a podcast startup.

In lesson one, we'll help you find your purpose and get crystal clear on why you want to make a podcast.

In lesson two, we'll walk you step-by-step through the process of identifying and crafting a listener Avatar. This will allow you to fully understand what your audience cares about and answers the tough creative questions most other podcasts can never seem to nail down.

In lesson three, we'll show a marketing research hack to validate and refine your audience insights. You'll later be able to come up with endless episode ideas and deliver the show they're dying for.

To sign up, simply click the big green Buy Now button appearing on this course's page.

As a bonus you'll receive a worksheet with every module:

• Avatar worksheet so you can quickly and easily develop your ideal listener profile
• Your purpose worksheet so you can know your why and clearly communicate it with fans

And the biggest bonus of all, after going through our course and doing the work, you'll know what paths to take when monetizing your podcast. Building a podcast is great fun. But building a podcast that compensates you for your time and gives you the revenue to do even more is life changing.

It's important to note we've made this course short, to the point, and unbloated. It's free of the fluff you don't need, and it is concisely packed with exactly what you need. You'll start your podcast off on the right foot and be ready to crush it out of the gate.

Best of all, you'll know what your audience wants better than they do. You'll be able to endlessly come up with episode ideas. By answering your tough questions, you'll be able to easily answer their tough question so you can build a successful podcast that lasts.

Sign up here now using the green buy it now button because you're ready to find out if you should launch a pod.