Course details
This is a comprehensive course on Service Marketing. This course deals with everything in service marketing. It talks about history, aspects, all 8Ps of marketing. It discusses in details the impact of Price, Promotion, product, Place, Process, People, Physical Evidence. We have also added a new P to it. That is productivity. This course starts with a detailed study on service sector. You will get to know every aspects of service sector. Different types of services and how different parameters affects the performance in Service sector. Take this course and become awesome in service marketing.
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