SEO (Search Engine Optimization): Getting your site to rank high on Google AstroLabs Academy

If you've ever wondered how to get your website on the front page of search engines, the answer you've been looking for is SEO. By taking this course, you will gain a better understanding of how search engines work and how to use them to your advantage. You can increase your business' revenue and gain a very in demand skill to help you advance in your career.

Who is this course for?

  • Marketing professionals/managers
  • Digital Marketers
  • SEO professionals looking for more insights
  • Website owners and developers
  • Entrepreneurs, looking to grow their businesses.
  • Anyone wanting to gain a new skill that could lead to a career in Digital Marketing.

What will I learn?

  • The current and recent changes and updates on the Search Engine Algorithms
  • The fundamental comprehension of how search engines rank websites, and why higher rankings mean more traffic.
  • How to optimize your website and make it SEO friendly.

Curriculum

Understanding Search Engines

  • What is SEO, search engine?
  • What is the difference between SEM and SEO?
  • How search engines works?
  • How search engines find your website?
  • SERPs & Google Rankings
  • Algorithm

Keyword Research

  • Introduction on site optimization
  • Crawling
  • Indexing
  • HTML elements
  • Technical Factors
  • Content Optimization

Offsite Optimization

  • What is link building
  • Which ways to use?
  • How to optimize?
  • Competitor Analysis

Tracking and Reporting

  • What to track?
  • How to track?
  • The tool types that you need?
  • Creating your customized reports

How will I benefit from taking this course?

This course is designed for anyone looking to learn about SEO, how to use it and how it works. That includes: 

  • Marketing professionals/managers
  • Digital Marketers
  • SEO professionals looking for more insights
  • Website owners and developers
  • Entrepreneurs, looking to grow their businesses.
  • Anyone wanting to gain a new skill that could lead to a career in Digital Marketing.

Entry Requirements

  • Bring your own laptop
  • Enthusiasm, Imagination and an open mind

AstroLabs is an entrepreneurship platform for the Arab world that convenes top startups in our Dubai tech hub, runs specialized educational programming through our academy, and advises the region's most influential institutions on digital strategy. AstroLabs Academy's curriculum is designed to deliver actionable learning to startup founders as well as corporate managers on the most relevant topics in digital business. 

See all AstroLabs Academy courses

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