Course details

Search engine optimization is the process of enhancing a website to ensure that the site receives a high ranking in search engines. Over the last number of years, the techniques have changed greatly creating a new need for additional optimizations. This course is aimed at users who can edit their website and are interested in applying SEO techniques. No prior knowledge of SEO techniques is needed.

Programme Aims and Objectives

After completing this course the learner will be able to:

  • Assess the SEO needs of a website
  • Design an SEO strategy for a website
  • Assess the HTML of a website and implement SEO
  • Understand how websites are indexed by search engines
  • Implement SEO changes to a website
  • Monitoring user interest

Programme Content

This course focuses on the fundamentals and advanced SEO techniques available today. Topics that are covered during this course include:

  • Understanding how web pages are indexed and who is doing it
  • Assessing a websites SEO needs
  • What constitutes good content
  • Link backs
  • Keyword insertion
  • Review of rogue services offered by SEO companies
  • Structure of a good webpage
  • Breadcrumbs and sitemaps
  • Focusing on areas to index
  • Optimizing page titles
  • What search engines are looking for
  • Page metadata
Updated on 08 November, 2015

About College of Computer Training

theylcome to the College of Computing Technology (CCT). As one of Ireland’s leading third-level independent colleges in the areas of Computing and Business studies, and with a comprehensive range of part-time, full-time, corporate, and semester abroad ctheirses within these areas, they trust you will find a programme of education and training to suit ytheir needs.

CCT affords a personal touch to its students, with small class sizes promoting an interactive learning atmosphere, and an excellent student service. they foster a dynamic, student-centred, international learning environment, which promotes inpidual potential. CCT provides QQI (Quality and Qualifications Ireland, incorporating the former HETAC and FETAC) validated programmes in further and higher education, at levels 6 and 7 on the National Framework of Qualifications (NFQ). CCT also provides a number of other ctheirses aligned to levels 5-9 on the NFQ.

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