SEO Essential Training

Course details

Search engine optimization (SEO) is a techniques used to increase a Web site's ranking in search engines such as Google, Bing, Yahoo etc. SEO is a great career option and yes, with a very bright future. As long as Internet marketing is there and there is the existence of websites, there will be SEO. Search Engine Optimization is very important and it can be the key for the success of an online business in less time. The ideal target audience for this course would be entrepreneurs, Business guys, bloggers, website owners. This course is useful for Internet Marketers, Web Agencies, Marketing & Business Students. In this course, we will be covering all the following skill sets and modules:

-Introduction to Content Writing, SEO and its need

-Basic SEO formula

-Organic SEO

-Importance of Keywords

-Keywords: Various ways for determining keywords, Using multiple keywords effectively, Long Tail keywords, etc.

-Useful Tools and Services for SEO (Google Keyword Tool, Wordtracker, Google Analytics, etc.)

-Understanding keyword density (for domain name, page title, content, Meta description, Meta tags, Alt tags, Header tags, etc.)

-Website Optimisation

-Importance of Sitemap submission and links

-Monitoring the progress (using Google Analytics, Site Analysis, Link Analysis, various ranking reports, etc.)

-Google Adwords

-Importance of Social Networking