SEO Certification Course

Course details

• We believe the best way to learn is to build it. Therefore, our SEO training course consist of 90% hands-on, 10% theory. This is also the main reasons why our students are achieving top Google ranking.Course handouts
• Lunch and Refreshments for weekends
• Certification of Completion
• 2 group reviews (1 month and 2 months later) after full course to ensure your success

Part 1 – Introduction to Search Engine Optimization (SEO)

• What is Search Engine Optimization
• How Search Engines Work
• SEO vs Pay Per Click (PPC)
• Latest Google Update – Panda, Penguin and Hummingbird

Part 2 – Keywords Research

• Understanding Google Keyword Planner Tool
• Keyword selection process
• Short-tail vs Long-tail keywords
• Action vs General keywords
• Tracking of competitors’ keywords

Part 3 – Domain Name & Web Hosting 

• What is domain name and web hosting
• How domain name and web hosting affects SEO
• Registration of domain name & web hosting
• Linking up of domain name & web hosing via cPanel
• Website live!

Part 4 – WordPress & Plugins 

• Understanding WordPress (a free web building software)
• How WordPress plugins affect SEO
• Recommended WordPress plugins for better SEO ranking
• How to increase web security
• How to prevent spam attacks on your website

Part 5 – On-Page SEO

• What is On-Page SEO and how it affects SEO ranking
• Type of On-Page SEO signals that Google capture
• Understanding content optimization
• Understanding image optimization
• Understanding video optimization
• Understanding landing page optimization
• Understanding user sitemap optimisation
• How website speed affects SEO
• How website layout affects SEO
• Building Google preferred web structure
• Google heading priorities
• SEO Link strategies – Internal, External and Permalinks
• Google SEO Concept – Signals Priority, Relevancy and PageRank
• Understanding Google meta tag and meta description
• How meta tag and meta description affects SEO
• Common meta tag and meta description issues
• How blog affects SEO
• Common On-Page SEO issues
• Tracking of competitors On-Page SEO strategies
• Case studies – Good vs Poor On-Page SEO websites
• Understand the MUST-DO in a website to rank well in Google Search Result Page (SERP)

Part 6 – Mobile SEO

• What is mobile SEO
• How mobile SEO affects Google search ranking
• Common mobile SEO issues – how to fix them

Part 7 – Google Webmaster Tool

• What is Google Webmaster Tool
• How Google’s spiders crawl a website
• Google indexing process
• Common indexing issues – how to prevent it
• Building and summiting XML Sitemap for Google webmaster
• How XML Sitemap affects your SEO ranking
• Setting up your Geographic location for better SEO ranking

Part 8 – Off-Page SEO 

• What is Off-Page SEO and how it affects SEO ranking
• Building of back links – Link Authority, Relevancy and persity
• Getting FREE on-going quality back links for your website (White-Hat method)
• Case studies – Good vs Poor Off-Page SEO websites
• Tracking of competitors Off-Page SEO strategies

Part 9 – Social Media

• How social media affects SEO ranking
• Building social media the SEO way
• How social media “likes” and “shares” affect SEO
• Common social media issues – how to prevent it
• Case studies – Good vs Poor Social Media

Part 10 – The Don’t in SEO

• WhiteHat SEO (ethical way) vs BlackHat SEO (unethical way)
• Buying links vs Building links
• Quality contents vs keywords stuffing
• Contents for users vs contents for search engines
• Cloaking, misleading redirect, hidden content on website, duplicate contents
• Outsourcing (New) 
• Save time by outsourcing part of your SEO work (e.g. content writing) at a very low cost.