Course details

  • We believe the best way to learn is to build it. Therefore, our SEO training course consist of 90% hands-on, 10% theory. This is also the main reasons why our students are achieving top Google ranking.Course handouts
  • Lunch and Refreshments for weekends
  • Certification of Completion
  • 2 group reviews (1 month and 2 months later) after full course to ensure your success

Part 1 – Introduction to Search Engine Optimization (SEO)

  • What is Search Engine Optimization
  • How Search Engines Work
  • SEO vs Pay Per Click (PPC)
  • Latest Google Update – Panda, Penguin and Hummingbird

Part 2 – Keywords Research

  • Understanding Google Keyword Planner Tool
  • Keyword selection process
  • Short-tail vs Long-tail keywords
  • Action vs General keywords
  • Tracking of competitors’ keywords

Part 3 – Domain Name & Web Hosting 

  • What is domain name and web hosting
  • How domain name and web hosting affects SEO
  • Registration of domain name & web hosting
  • Linking up of domain name & web hosing via cPanel
  • Website live!

Part 4 – WordPress & Plugins 

  • Understanding WordPress (a free web building software)
  • How WordPress plugins affect SEO
  • Recommended WordPress plugins for better SEO ranking
  • How to increase web security
  • How to prevent spam attacks on your website

Part 5 – On-Page SEO

  • What is On-Page SEO and how it affects SEO ranking
  • Type of On-Page SEO signals that Google capture
  • Understanding content optimization
  • Understanding image optimization
  • Understanding video optimization
  • Understanding landing page optimization
  • Understanding user sitemap optimisation
  • How website speed affects SEO
  • How website layout affects SEO
  • Building Google preferred web structure
  • Google heading priorities
  • SEO Link strategies – Internal, External and Permalinks
  • Google SEO Concept – Signals Priority, Relevancy and PageRank
  • Understanding Google meta tag and meta description
  • How meta tag and meta description affects SEO
  • Common meta tag and meta description issues
  • How blog affects SEO
  • Common On-Page SEO issues
  • Tracking of competitors On-Page SEO strategies
  • Case studies – Good vs Poor On-Page SEO websites
  • Understand the MUST-DO in a website to rank well in Google Search Result Page (SERP)

Part 6 – Mobile SEO

  • What is mobile SEO
  • How mobile SEO affects Google search ranking
  • Common mobile SEO issues – how to fix them

Part 7 – Google Webmaster Tool

  • What is Google Webmaster Tool
  • How Google’s spiders crawl a website
  • Google indexing process
  • Common indexing issues – how to prevent it
  • Building and summiting XML Sitemap for Google webmaster
  • How XML Sitemap affects your SEO ranking
  • Setting up your Geographic location for better SEO ranking

Part 8 – Off-Page SEO 

  • What is Off-Page SEO and how it affects SEO ranking
  • Building of back links – Link Authority, Relevancy and persity
  • Getting FREE on-going quality back links for your website (White-Hat method)
  • Case studies – Good vs Poor Off-Page SEO websites
  • Tracking of competitors Off-Page SEO strategies

Part 9 – Social Media

  • How social media affects SEO ranking
  • Building social media the SEO way
  • How social media “likes” and “shares” affect SEO
  • Common social media issues – how to prevent it
  • Case studies – Good vs Poor Social Media

Part 10 – The Don’t in SEO

  • WhiteHat SEO (ethical way) vs BlackHat SEO (unethical way)
  • Buying links vs Building links
  • Quality contents vs keywords stuffing
  • Contents for users vs contents for search engines
  • Cloaking, misleading redirect, hidden content on website, duplicate contents
  • Outsourcing (New) 
  • Save time by outsourcing part of your SEO work (e.g. content writing) at a very low cost.

Updated on 08 November, 2015

About Impossible Marketing

Impossible Marketing Pte Ltd is a homegrown Internet Marketing Company that specializes in taking websites to the top of Google search results for greater traffic and lead generation. With more than 3.5 billion Google searches every day, it is important for every business website to be visible in Google search results. See all Impossible Marketing courses
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