Self-hosted Wordpress Blogging & Facebook for Business

Course details

Wordpress Blogging

You have heard about this blogging thing and you're not sure what you need or how to set one up. Here in this course, we will guide you the lowdown on 'blogs' and explain how you can publish your own 'professional' one.

You have been asked to manage and write your organization's blog. You've been given the username and password and may have even had a go at posting something.

But what next? This hands-on, practical course will take you through everything you need to know to get your blog working harder for you.

Facebook for Business

Our 'Facebook for Business' course takes a hands-on, practical approach, leading you through the stages in developing and implementing a Facebook campaign. The course also covers the tools, tips and strategy that you need to understand to fully understand and utilize this social networking platform.

This one day course will use a combination of practical exercises, presentations and case studies, so that by the end of the day you will be equipped with the skills and knowledge you need to excel at Facebook marketing.

You will learn the following topics in this 1-day training program:

• Creating a Facebook strategy
• How to create Facebook pages for brands and businesses
• Understanding Facebook EdgeRank
• Growing a targeted following
• Best practices using Facebook pages
• Facebook advertising
• Set up, management & optimizing an ad campaign
• Facebook Insights
• Measuring and monitoring beyond Facebook pages and "likes"
• Managing and administrating Facebook presence
• Facebook applications
• Facebook and ecommerce
• Open Graph