Searcher Intent: Make Keywords Work for You!

Course details

Did you know that SEO today looks vastly different than it did a few years ago?

Keywords aren't as critical. Content structure isn't as vital.

Today understanding what searchers want has become a driving force in search engine optimization to help bring more people to your site. So, forget the standard keyword research process.

Unless you nail it, there's a whole bunch of traffic you will never see, hence less conversions.

Remember, gone are the days when you could hire an "SEO writer" to churn out article after article for a penny of a word. Search engines have gotten smarter — and more importantly, so has your audience. Those types of articles fail to match search results with your audience's intent, so they get ignored and pushed away.

The only right way nowadays is to optimize your content for searcher intent! What is a searcher intent (or sometimes 'user intent')? Let's explore it together!