Search Engine Optimization (SEO)

Course details

Search Engine Optimization (SEO)
Succeeding as an online business is all about exposure. The easier it is for your target audience members to find you in the first place, the more likely you are to win their business. Which in turn means capitalising on the power of the major search engines with targeted SEO. Google alone now processes more than 40,000 search queries every second, equating to around billion per day. The deeper and more complex the web becomes, the greater the consumer public’s reliance on search engines. Given that there’s only so much space at the top, it is crucial to fight strategically for the most prominent rankings using effective SEO.
This insightful tutorial has been designed for anyone looking to gain a better understanding of how search engine optimisation works. Explore an overview of the SEO process as a whole, along with how search engines work and the role they play in a marketing context. Study alternative search methods, keyword optimisation and the extraordinary benefits of effective SEO.
Objectives
Determine how your Internet marketing strategy fits with your overall marketing plan
Programme Content
Topics:
What is SEO?
Understanding Search
Alternative Search
Optimizing Keywords
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.
  Updated on 12 November, 2017