- Duration: 2 days
- Timings: From 9 am to 4pm
Course details
Program Objectives:
Integrated Marketing Communications (IMC) is the coordination of Advertising and other Communication Mix efforts to ensure the maximum informational and persuasive impact on customers.
Day 1
- What is Integrated Marketing Communications (IMC)? and why?
- Integrated Marketing Communications (IMC) planning & strategy
- Customer Base Brand Equity (CBBE) building pyramid model: From "Brand Awareness" to "Brand Commitment"
- How IMC can build a strong brand equity?
Day 2
- How to prepare an effective IMC mix plan?
- Case Study (1): Fast Moving Consumer Goods (FMCG) sector
- Case Study (2): Service sector
- Case Study (3): Industrial sector
- Case Study (4): Governmental public sector
About Alfaisal University
Alfaisal University offers wide range of Graduate and Undergraduate programs in its four colleges (Business, Engineering, Medicine and Science), as well as a wide range of courses for professional developmen at its Executive Education Center.
The programs have been designed in collaboration with distinguished international academic partners in order to satisfy the local and international market demands and to enable students to be prepared for employment.
Located in the heart of Riyadh, the center for commerce, industry and research, Alfaisal offers its students opportunities to develop their full potential with outstanding facilities, inspirational academics and research-led teaching that will enable our students to leave us as highly skilled, well-developed individuals able to make the transition into the workplace easily.
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