Course details
Context to this workshop
- The business environment is increasingly competitive, more companies with more products, vying for the attention – and the wallet of the same customers
- The commercial pressures on organisations supplying products or services are growing through the ever increasing focus by customers on ‘price’ and ‘margin’
- Customer loyalty is increasingly difficult to obtain an maintain
- Conventional methods of selling and promoting products and services has limited sustainability for organisations
- Therefore, for organisations to thrive and prosper in the pursuit of increased sales and margin growth requires new approaches to selling products and services
By the end of the course, participants will be able to:
- Enable sales personnel to differentiate their product or service offering from competitors
- Shift the focus from physical product and service attributes to value-added
- Create new forms of competitive advantage
- Enable sales personnel to skilfully shift the dialogue from price/margin in isolation
- Build confidence in how to combat aggressive customer demands in key elements of trading terms
Course Location
About 4thwave Training - KSA
4thwave is a unique soft skills training provider that offer a full range of Public Training Courses surrounding Sales, Leadership and Service, in KSA and the UAE. We are proud to offer a Training Service like never before, which involves expanding the learning experience from the confines of the classroom. We take the participant outside of a single training intervention and through a journey of learning, action and improved business results.
4thwave Training is the latest and most exciting initiative being brought to Saudi Arabia by Gameplan, who are one of the regions fastest growing Training Companies. Gameplan was founded in the UAE in 2007 and has established an unrivalled reputation across the GCC as a training provider of choice, with some of the regions largest companies and institutions.
Through the 4thwave concept, we are now able to extend our unique and high quality professional training beyond client specific in-house interventions, to a wider audience through Public Training Courses. We can now cater for individuals from any company in any sector who are seeking to improve their personal and business performance.
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