Course details
Context to this workshop
- A challenge in major account management is differentiating between routine replenishment and business development.
- A defined key account management process supports Improvement in the focus on business development.
- Tendency is that account handlers operate to their own ways-of- working creating a lack of continuity.
- Account management skill-set lacks commercial focus and data analysis.
- Relevant engagement with key customers is a key success factor, simply ‘selling’ and ‘trading’ with key customers does not provide competitive advantage.
- Conventional selling ‘mindset’ creates a product-centric approach as opposed to a customer-centric approach to engaging with key customers.
By the end of this course, participants will be able to:
- Integrate a defined process for customer development
- Build consistent operationally-lead routines to day-to-day customer management and development
- Enable account handlers to be better organized and data-friendly
- Build commercially-driven and analytically inclined account handlers, leveraging information and insight to drive and influence the agenda
Course Location
About 4thwave Training - KSA
4thwave is a unique soft skills training provider that offer a full range of Public Training Courses surrounding Sales, Leadership and Service, in KSA and the UAE. We are proud to offer a Training Service like never before, which involves expanding the learning experience from the confines of the classroom. We take the participant outside of a single training intervention and through a journey of learning, action and improved business results.
4thwave Training is the latest and most exciting initiative being brought to Saudi Arabia by Gameplan, who are one of the regions fastest growing Training Companies. Gameplan was founded in the UAE in 2007 and has established an unrivalled reputation across the GCC as a training provider of choice, with some of the regions largest companies and institutions.
Through the 4thwave concept, we are now able to extend our unique and high quality professional training beyond client specific in-house interventions, to a wider audience through Public Training Courses. We can now cater for individuals from any company in any sector who are seeking to improve their personal and business performance.
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