Course details

CRM Overview and Architecture

  • Overview and Introduction
  • Foundation & Architecture of SAP CRM
  • SAP CRM Analytics
  • SAP CRM Marketing
  • SAP CRM E-Commerce
  • SAP CRM Channel Management
  • SAP CRM Sales
  • SAP Interaction Center
  • SAP Service
  • SAP Field Applications (with focus on Mobile Service)
  • SAP CRM for Industries
  • Integration with other SAP suite of modules

CRM Base Customizing

  • Business partner
  • Organizational model
  • Product master
  • Overview of generic functions in business transactions
  • Transaction type and item category customizing for these objects.
  • Actions
  • Partner Processing
  • Pricing Fundamentals
  • CRM Billing
  • Number Range Assignment
  • Maintaining Categories and Hierarchies for products
  • Status Management

SAP CRM Marketing

  • Marketing Planning and Campaign Management (Marketing Planner, Product Selection,
  • Partner Functions, Generic Actions, Campaign Execution)
  • Marketing Calendar
  • Customer Segmentation
  • External List Management
  • Lead Management
  • Marketing Analytics

SAP CRM Sales

  • Activity Management
  • Opportunity Management
  • Territory Management
  • Quotation Management
  • Sales Order Management
  • Sales Contract Management

SAP CRM Service

  • Individual Objects
  • Categorization Schema
  • Service Tickets, Incidents & Complaints
  • Service Order Management
  • Repair Order Management

CRM Web Client UI

  • Using the new CRM Web UI
  • Business Roles
  • View Configuration
  • Work Centers, Navigation links
  • Personalization

CRM Customer Interaction Center(CIC)

  • Agent functions and processes in the IC
  • Define CIC Profile and Customer-Specific Workspaces
  • Define Front-office framework
  • Component Configuration
  • Action Box Configuration
  • CTI Configuration

Middleware settings

  • Middleware connections to R/3, APO and CRM
  • CRM Business Partner - CRM Middleware
  • CRM Middleware - Sales and Billing
  • Basic concepts of CRM middleware
  • Replication administration
  • Monitoring & handling
  • Architecture landscape

Client Implementation Case Study - Live Exercise

Updated on 07 June, 2016

About ERP Scholars

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