Sales Promotion

Course details

This course on Sales promotion deals in different promotional mix campaign to boost the sales of a product or service. Sales promotion is an activity designed to boost the sales of a product or service. It includes several promotional activities such as advertising campaigns, Public Relations activity, setting up competitions with attractive prizes, free-sample campaign, offering free gifts or trading stamps, temporary price reductions, demonstrations or exhibitions, door-to-door calling, telemarketing, personal letters or other methods. In this course we will touch different promotional activities carried out by marketeers to promote their products and services. We will be covering the following modules in this course:

• Sales Promotion
• Direct Marketing
• PR Activity
• Publicity
• Corporate Advertising
• Internet Promotion
• Ethical aspects etc

This course is ideal for any Management student looking for a career in Marketing. Any marketing or sales professional will enjoy this course. This course could also give some good information on sales promotion to Management Professionals. There is no such pre-requisites required for this course. Any one with an interest in Marketing can take this course