Sales - How To Sell To Ad Agencies – The Professional Guide

Course details

'Learn from one of London's top production companies'

 If you have a product or service you are selling and you want to grow fast, one of the quickest ways to grow is by selling to agencies. That's what we're here to show you using our tried and tested system; how to sell to this industry that is worth £21 Billion in the UK and $48 Billion in the USA alone. Agencies are also the gateway to selling to big brand businesses, because all big brand companies use agencies to run their advertising campaigns.

Introduction to the course:

This course is a professional guide on how to win business with top brand agencies.  It discusses selling creative services to agencies such as TV Commercials, but the same principles and processes apply irrespective of what creative services you are trying to sell to an agency. You should be able to adapt the information in this video to your service or product, and gain insights in to how agencies buy services and how they work.

The course takes out all the risk. We will actually be giving you our working model for success. So all you need to do to quickly recoup the cost of your investment in this course is to apply the model and take action.

Using our step by step system we'll guide you through the process of understanding how and why agencies buy services and how they make their decisions so you can win that business too. Nothing like this has ever been created before - it is the definitive insiders guide. Once you know from an insider how things work, you'll find the whole process a lot easier to navigate through.

So what will we be covering?

• How ad agencies work
• How and why they buy - what are their decision making processes
• What you need to do in order for agencies to buy your services
• We cover the various strategies you can use to win business
• What pitfalls to avoid to ensure your success

ABOUT YOUR INSTRUCTORS:

Angelique Rodrigues

Creative Producer, Course Co-Author and Presenter

Mitchell Brown

Principle Filmmaker and Course Co-Author

Dave Irving

Head of Digital Marketing, and Course Co-Author

Zah Ahmad

Film Director, Course Co - Author