Course details
Due to increased competition and cutthroat pricing, a higher level of sales and marketing skills is essential in today's marketplace. You need to get out there fast to effectively disseminate your company's name and brand. You need to find new prospects and cultivate repeat customers. Our programs will help you effectively build your brand, garner new business and close the sale.
Includes 19 Chapters:
- E-Mail Marketing (Interview)
- Guerrilla Marketing
- Guerrilla Trade Show Selling
- Marketing Your Web Site (Interview)
- New Rules of Online Advertising (Interview)
- Sales Skills for Call Centers
- Target Your Market (Interview)
- The Influence Edge and Sales
- Approach
- Qualification
- Agreement On Need 1
- Sell the Company
- Fill the Need
- Act of Commitment
- Cement the Sale
- Closing A Sale
- Getting Out of a Sales Slump
- Keys to a Successful Marketing Campaign
- Making A Gatekeeper an Ally
About American Chamber
Efforts to establish an American Chamber of Commerce in Egypt date back to the 1950s, when Hassan El Abd initiated the idea. But political changes within Egypt kept the idea dormant until 1974, when President Anwar El Sadat initiated the "Open Door" policy.
A by-product of the policy was the formation of the Egypt-U.S. Joint Business Council. Twice yearly, this group of top-level Egyptian and American business executives met to discuss Egyptian business issues. The first resolution of the Council in 1974 called for the creation of an American Chamber of Commerce in Egypt.
Finally, after seven years of intermittent efforts to found the Chamber, some substantive progress was made in 1981 under the organization of George DeBakey of Rockwell International. He recruited prominent Egyptian and American business leaders who shared his commitment to a chamber. In October 1983, the first board meeting of the American Chamber of Commerce in Egypt was convened.
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