Rural Marketing

Course details

Rural marketing can be defined as a function which manages all those activities in asserting, stimulating and converting the purchasing power of rural people into an effective demand for specific products and services and there by achieving the goals of the organization. Rural Marketing is a developing notion, in addition to as a fraction of any financial system has unexploited probable; marketers have realized the opportunity recently. In India, if one single out a few urban cities, all the districts in addition to industrialized townships are linked with rural markets. The rural market in India brings in superior proceeds in the country, as the rural districts encompass of the greatest customers in this nation.

The training course is ideal for the center level executives, Sales Manager, Marketing Analyst, Students and any one interested to understand the rural marketing ideas and concepts. The training course is also intended to suit the executives from non-profit organizations with attention in rustic markets. Middle managers from other practical area or a non-marketing milieu who hold up the marketing activities would also find the training course applicable.

The goals of the training course are to walk around the prospective of rural markets, decisively analyze the rural market chances so as to devise superior marketing modules.

The training course covers a number of important characteristics of marketing research both theoretical as well as application. Following modules will be covered in this course:

• Rural Marketing: A Conceptual Framework
• Rural Market: Introduction and Segmentation
• Rural Marketing Research
• Rural Consumer Behaviour
• Rural Marketing Mix and New Product Development
• Rural Market: Product Life Cycle and Brand Management
• Rural Retailing
• Marketing Strategies for Indian Rural Market
• Rural Marketing of FMCGs
• Rural Marketing of Financial Services
• Marketing of Agricultural Inputs and Produce
• E-Rural Marketing and E-Governance for Rural India