Retail Selling Skills

Course details

• Explain what motivates customers (logical and emotional) to buy or continue to use a product/service.
• Explain four personality styles; identify their own style; and, adapt their style to establish rapport with other personality styles.
• Follow a simple 5-step sales process that will give them the confidence, energy, and focus they need to become successful retail sales professionals.
• Use a powerful sales questioning technique that will enable them to better ask customers around lifestyle needs .
• Overcome common objections and close the sale.
• Make the best out of each interaction with every customer.
• Learn valuable lessons from Joe Gerard, one of the greatest retail salesmen who ever lived.

What will I learn?

• Know products and services you sell inside out.
• Knowing your market and competition.
• Buyer types we deal with. Find out your own personality/buyer type.

• Greeting customer properly
• Having a professional introduction
• Discovering customer needs
• OPEN Questioning technique

• Features, advantages and benefits
• The right benefit to the right customer
• Identifying customer's decision criteria

• Types of objections
• Handling the most common objection "price"
• Handling objections model 9 closing techniques

• Meet Joe Girard Best practice post sale follow-up actions leaving no stone unturned
• Fun Reverse brainstorming activity
• wrap up activity