Course details

According to Google's recent research, 94% of mobile users search for local information on their phones and 50% resulted in visits to the business searched. Furthermore, 24% of Google desktop queries contain local keywords.

This means, you just cannot ignore local SEO marketing and with search engine optimization (SEO) knowledge, small business owners can take advantage of increasing their visibility on the internet- and ultimately increasing revenue.

However, most small business owners don't have small business online marketing plan and thus, fail to increase their online presence and brand visibility because of lack of knowledge in local SEO marketing. Even more so, you risk losing potential customers to your local competitors who have invested time in improving their small business online marketing strategy.

If you want to have the biggest chance of success, local SEO marketing is not an area to be overlooked.

My course will provide you with the knowledge you need to increase site visits, brand visibility and drive results. I am here to help you learn and to answer any questions you may have regarding local SEO marketing and small business online marketing during the length of the course. I will cover On-page Optimization, Optimizing Blog Content and Local Search Optimization by focusing in detail on the following topics:

-  Identifying and understanding your audience

-  Keyword research

-  Meta title & description tagging

-  Installing and understanding Google analytics

-  XML sitemaps

-  Topic research

-  On page optimization and blog content

-  Local search optimization

-  Social media and online reputation issues

-  SEO tools

I highly encourage questions or comments about the lectures if a concept is not completely understood. This local SEO marketing course is designed to help you learn small business online marketing. Please feel free to reach out to me if you are stumped at all on anything I cover.

Furthermore, at the end of the 30 day time period, you will receive my 50 page On-Site SEO analysis report of your website and target keywords. This report will provide feedback on how well you implemented the content from my lectures and will offer suggestions for further improvement.

I will also provide your small business an Online Reputation Report to help you take the first step in optimizing your site into becoming #1 in the local search.

Updated on 30 December, 2017
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