Quickstart Product Management (Scala Executive Product Management Series)

Course details

he product management role is critical to the success of most enterprises, yet many struggle to get it right.

This Quick Start workshop is designed to help new and self-taught product managers to gain a deeper understanding of core principles so they can maximise their impact and that of the products they bring to market.

Through active discussions and team-based exercises, the workshop provides the building blocks to accelerate product managers’ performance, including a custom-built action plan.

By the end of the session, participants will be able to approach their jobs with renewed confidence and purpose, producing positive results for their companies.

This course is deleivered by Steven Haines - one of the worlds leading authors on product management.

Course Objectives and Learning Outcomes

The course will help delegates to:

• Understand key constructs for Product Management
• Describe roles, responsibilities, and cross-functional interactions
• Help you to navigate the organisation, build relationships, and earn the ability to influence others
• Learn key processes and methods used to guide work across the organisation
• Consider various data elements used to manage products
• Contribute to your ability to be as productive as possible, as fast as possible, so you can be successful as a product manager
• Provide you with the information to create your own action plan

Who should attend

New and aspiring product managers, product owners and their managers.

Course Content

Product Management context and perspective

• What does a product manager really do?
• Product elements portfolios and modules

Understanding key professional attributes

• Behaviors and mindset
• Skills and subject matter expertise

Navigating the organisation

• Culture and discipline
• Roles, responsibilities and deliverables

Learning the product’s business

Product profitability and financial performance, customer experience, marketing performance management, efficient operations

Learning the product’s infrastructure

• Operations
• Documentation

Understanding the product lifecycle from discovery and innovation through to post-launch management and review

• Product transformation
• Actual versus intended lifecycle conditions

Putting in place a 90 day action plan

• Format and value of the plan
• Raising your product management experience quotient