Media Management for Crisis Al Asiri, Doha

Course details

Building the organization’s mental image is the major goal of the Public relations philosophy, for which huge investments are allocated and precise scientific strategies are designed. These strategies are not limited to the sole foundation period, but it also involves all phases of an organization’s life. Why not since a positive mental image is the mean by which organizations achieve leadership and development. Hence, we can conclude that the public relations staff is responsible in the first place for building the organization’s mental image. For that reason, this training course is very important for all public relations professionals.

Course Objectives :

• At the end of the course, participants should: 
• Be familiarized with the basic concepts of mental image 
• Perceive the role, importance and bases of the mental image 
• Acquire the culture of the organization’s mental image management 
• Be able to prepare mental image building programs 
• Acquire the skills of strategic thinking for building a positive mental image.

Course Outline :

• Introduction and basic concepts: 
• Defining the scientific concepts of mental image 
• Importance of the mental image for organizations and for inpiduals 
• The marketing capital and role of the mental image 
• Goodwill criteria of organizations 
• Mental image programs and corporate identity management 
• Roles of the different corporate positions in building the mental image 
• Target groups of mental image programs • Building phases of the mental image: 
• Components of the mental image and phases of its formation 
• The five progressive steps 
• Information gathering and its importance in the building process • Communication methods 
• Communication methods with internal and external audiences to spread the mental image culture. 
• Providing the participants with the necessary communication channels for building a positive mental image 
• The personal communication skills helping in building a positive mental image • Strategies of building and promoting organizations mental image 
• Building and promoting 
• Linking the mental image concept with organization’s vision and mission 
• How to spread the concept of positive mental image building inside and outside the organization. 
• Mental image programs and corporate identity management 
• Challenges affecting the organization’s mental image.

Course Benifits:

• A graduation certificate accredited by Aljazeera Media Training and Development Center 
• A handbook on Strategies of building organizations mental image

Entry Requirements :

• A degree in media, management or marketing 
• Some Public Relations experience