Course details

Workshop examines how public sector organisations can benefit from using social media. You will learn about the key elements of successful social media use and how to develop an effective strategy for your organisation. The course is led by an experienced consultant in public sector social media and is specifically designed for Irish public sector staff who need to develop a social media plan and manage activity. Relevant, best practice case studies from the Government sector will be used together with a strong element of group learning and discussion.

Who Should Attend?

This workshop is ideally suited to

  • Managers and Directors and those who are responsible for social media within their organisation
  • Public Sector Communications and PR Professionals
  • Public Sector IT Managers and Directors

Participants are requested to bring their own wifi enabled laptop or device on the day as the course will feature practical exercises that require the use of the internet. Free wifi is available in the IPA Training and Education Centre.

Learning Outcomes

At the end of the workshop participants will have:

  • Explored how organisations are using social media to engage online
  • Learned from actual cases of best and worst practice public sector use of social media
  • Discovered the key elements of a social media policy with advice on how to better protect your organisation’s online reputation
  • Recieved a Social Media Workbook and Resources* for future reference

Content

The workshop will look at the following topics:

  • Latest trends in social media communications
  • How public sector organisations are using social media – from communications to customer service, featuring best practice case studies
  • Review of dominant social media networks including Facebook and Twitter
  • Creating winning social media content
  • Developing a social media strategy for your organisation
  • Social Media Risk and Policy: Advice and resources on creating guidelines for consumer and employee use
  • Measurement and Evaluation
Updated on 08 November, 2015

About Institute of Public Administration - IPA

The Institute of Public Administration is Ireland’s only public service development agency focused exclusively on public sector development. It delivers its service through:

  • education and training, building people’s capability to meet challenges
  • direct consultancy, solving problems and helping plan and shape the future
  • research and publishing - understanding what needs to be done and making these findings readily available.

they tailor their services to the particular needs of the public service. their blend of skill and experience means that they can develop and offer a service which meets public service needs precisely and effectively. Whilst their services are delivered mainly to clients in the Irish Public Service, they have a strong reputation and demand for their services internationally also.

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