Course Outlines:

  • The concept of public relations and how to develop it
  • Optimal management of public relations in transport organizations
  • Preparing a plan of public relations, research and its relationship with marketing mix for transport
  • Regulate the management of public relations and basic skills
  • Psychology of rumors and how to address them
  • The role of public relations and crisis in conferences and response
  • The role of modern public relations in establishing the identity of transport organizations
  • How to assess the output of public relations activities and to convince senior management
  • Protocol and etiquette

Course Objectives:

  • Explain the concepts of public relations and training in the skills required to practice.
  • Identification of public transport dealing with public relations department in the transport organizations, and to know its characteristics and behaviors to achieve the desires and goals of transport organizations.
Port Training Institute (PTI) was established on 26th of July 1982 as an affiliated institute to the Arab Academy for Science, Technology & Maritime Transport (AASTMT). A committee of the Chairmen of Port Authorities & subsidiary companies of The Holding Company for Maritime Land Transport (17 authorities and companies) defined the focal mission of the Institute as follows: “TRAINING AND UPGRADING THE MARITIME SECTOR PERSONNEL”
PTI delivers courses in the fields of Port Management & Supervision, Port Management & Finance, Port Operation, Management of Safety Operations in Ports, Computer & Information Systems, Engineering & Technical Works, Gantry Cranes, Yard Cranes and Off-shore (fixed and mobile) Cranes and English Language. Training courses are delivered by a team of Technical and managerial experts in education and training. Furthermore, theytailor courses according to the needs of theircustomers, and in accordance with the international standards and requirements of the ISO 9001:2008.
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