Public Relations Role in Transport Organizations

Course details

Course Outlines:

• The concept of public relations and how to develop it
• Optimal management of public relations in transport organizations
• Preparing a plan of public relations, research and its relationship with marketing mix for transport
• Regulate the management of public relations and basic skills
• Psychology of rumors and how to address them
• The role of public relations and crisis in conferences and response
• The role of modern public relations in establishing the identity of transport organizations
• How to assess the output of public relations activities and to convince senior management
• Protocol and etiquette

Course Objectives:

• Explain the concepts of public relations and training in the skills required to practice.
• Identification of public transport dealing with public relations department in the transport organizations, and to know its characteristics and behaviors to achieve the desires and goals of transport organizations.