- Payment Terms: Enquire
- Locations: Dubai Riyadh Istanbul England - United Kingdom Kuala Lumpur Singapore Barcelona Manhattan - United States
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Introduction:
This advanced course focuses on strategic PR planning, crisis management, and leveraging digital media to manage and protect an organisations reputation.
Course Outcomes:
Identify and overcome key PR challenges
Use appropriately all methodologies
Identify PR risks and manage or mitigate them
Plan a successful PR campaign
Understand how to manage a crisis constructively
Who Should Attend:
Implement sustainable practices in facilities management
Develop and manage energy efficiency programmes
Improve waste management processes
Contribute to organisational sustainability goals
Evaluate and apply sustainable building practices
Course Topics:
Importance of Internal PR for your Organisation
What employees expect from you
All the different ways of communicating with them
Information they want to know
Who should send those messages?
Appropriate methods and frequency
Planning a Successful PR Campaign
Agree strategic objectives globally nationally regionally locally
Appropriate communication for each market stakeholder and audience
Objectives measures of success and desired outcomes
Project management of implementation of plan
Anticipate and prevent problems
Advising and Developing Senior People
Advising politicians senior civil servants directors and managers
Give winning presentations
Public relations challenges as opportunities
Harnessing creative conflict into productive output
Budgeting and resource management
Building a Reputation
Clarify the key elements which comprise reputation
Strategy to maintain a long-term reputation
Minimise threats to reputation
Defend reputation when under attack
Rebuild reputation after it has been undermined or discredited
Issues and Crisis Management
Anticipate sources of crisis and mitigate risks
Appoint crisis leaders and teams and allocate resources
Create crisis plans for key eventualities
Practise crisis plans regularly
Case studies of impact on organisations of good and poor PR crisis management
Eligibility / Requirements
N/A
About LCT International
LCT International is a premier provider of executive education, delivering world-class training and consultancy solutions to international governments, corporations, and professionals worldwide. With a legacy of excellence, innovation, and impact, we help professionals and organizations develop the skills, strategies, and leadership capabilities needed to thrive in today’s dynamic global economy.
Our programs are designed to bridge the gap between theory and practice, ensuring that every learning experience translates into real-world success. Whether you’re a senior executive, aspiring leader, or organization seeking to upskill your workforce, LCT International provides cutting-edge training tailored to your specific needs.
Why Choose LCT International?
- Global Recognition & Expertise – With a strong legacy in professional development, we have trained leaders from over 500 organizations across 100+ countries, making us a trusted name in executive education.
- Tailored Learning Solutions – Our programs are designed to meet the evolving needs of industries, ensuring practical, results-driven learning that enhances careers and strengthens organizations.
- Industry-Leading Faculty – Learn from renowned experts and practitioners with decades of experience in leadership, finance, HR, operations, and strategic management. Our trainers bring real-world insights and case studies to every session.
- Flexible Training Formats – Whether you prefer onsite sessions in global locations, immersive executive retreats, or live virtual training, we offer seamless learning experiences that fit your schedule.
- A Legacy of Excellence – Formerly London Corporate Training (LCT), we have evolved into LCT International, reinforcing our commitment to expanding global access while maintaining our rich heritage of quality education. This transition reflects our continued dedication to offering enhanced learning experiences that cater to professionals worldwide.
- Practical & Impactful Learning – We go beyond theoretical training by integrating interactive workshops, real-world case studies, and hands-on simulations, ensuring that participants can apply what they learn immediately in their professional environments.
Our Areas of Expertise
- Leadership & Strategic Management – Executive leadership, corporate strategy, decision-making, and change management
- Finance & Banking – Financial risk management, corporate finance, investment strategies, and international banking
- Human Resource Management – Talent management, organizational development, performance management, and employee engagement
- Operations & Project Management – Agile project management, supply chain optimization, and operational excellence
- Marketing & Business Development – Digital marketing, brand management, customer experience, and market expansion strategies
- Public Sector & Government Training – Policy development, governance, and regulatory compliance
At LCT International, we don’t just teach – we transform careers, empower professionals, and drive organizational success.
Take the next step in your professional growth!
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