- Payment Terms: Enquire
- Locations: Dubai Riyadh Istanbul England - United Kingdom Kuala Lumpur Singapore Barcelona Manhattan - United States
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Introduction:
Learn the basics of public relations, including understanding media channels, crafting messages, and building relationships with stakeholders to enhance the companys public image.
Course Outcomes:
Practise PR successfully in their organisation
Assess the range of approaches, methods and techniques required
Understand the markets and audiences and their different PR requirements
To write appropriately for all media
Manage PR events and activities
Who Should Attend:
Those new to PR Management
Those who need to understand the rapidly changing media environment
PR Executives, Assistants and Researchers
Marketing Executives and Assistants
Those in PR in public sector, private sector and not-for-profit organisations
Those in PR at the national, regional and community level
Those working for international, global or supranational organisations
Course Topics:
What is PR - Public Relations?
Objectives and key elements of Public Relations
Importance benefits and challenges of Public Relations management
How PR differs from marketing advertising and sales
Advantages and disadvantages of all PR options
Importance of PR internally
PR Channels
Print media and its current and likely future role in PR
Television and the impact it can have
Radio - relying on voice only
Mobile technology and increasing accessibility
Social media and multimedia - growth complexity and impact
Writing for all Media
What makes a good story?
How to win and keep readers attention
Writing for print: marketing materials news features editorial and letters
Press releases which are published not ignored
Writing effectively for electronic media
Target Markets
Requirements of target audiences and stakeholders
What are your competitors doing and how successfully?
15 different types of research to find out the answers
Identifying the most appropriate way to reach your audiences
Pitfalls to avoid on messages and content
PR Events and Activities
Organising preparing for and delivering presentations
Visits to your organisation by media and journalists
Lobbying: advantages risks and impact
Sponsorship: maximising return on investment (ROI)
Environmental Social and Governance
Eligibility / Requirements
N/A
About LCT International
LCT International is a premier provider of executive education, delivering world-class training and consultancy solutions to international governments, corporations, and professionals worldwide. With a legacy of excellence, innovation, and impact, we help professionals and organizations develop the skills, strategies, and leadership capabilities needed to thrive in today’s dynamic global economy.
Our programs are designed to bridge the gap between theory and practice, ensuring that every learning experience translates into real-world success. Whether you’re a senior executive, aspiring leader, or organization seeking to upskill your workforce, LCT International provides cutting-edge training tailored to your specific needs.
Why Choose LCT International?
- Global Recognition & Expertise – With a strong legacy in professional development, we have trained leaders from over 500 organizations across 100+ countries, making us a trusted name in executive education.
- Tailored Learning Solutions – Our programs are designed to meet the evolving needs of industries, ensuring practical, results-driven learning that enhances careers and strengthens organizations.
- Industry-Leading Faculty – Learn from renowned experts and practitioners with decades of experience in leadership, finance, HR, operations, and strategic management. Our trainers bring real-world insights and case studies to every session.
- Flexible Training Formats – Whether you prefer onsite sessions in global locations, immersive executive retreats, or live virtual training, we offer seamless learning experiences that fit your schedule.
- A Legacy of Excellence – Formerly London Corporate Training (LCT), we have evolved into LCT International, reinforcing our commitment to expanding global access while maintaining our rich heritage of quality education. This transition reflects our continued dedication to offering enhanced learning experiences that cater to professionals worldwide.
- Practical & Impactful Learning – We go beyond theoretical training by integrating interactive workshops, real-world case studies, and hands-on simulations, ensuring that participants can apply what they learn immediately in their professional environments.
Our Areas of Expertise
- Leadership & Strategic Management – Executive leadership, corporate strategy, decision-making, and change management
- Finance & Banking – Financial risk management, corporate finance, investment strategies, and international banking
- Human Resource Management – Talent management, organizational development, performance management, and employee engagement
- Operations & Project Management – Agile project management, supply chain optimization, and operational excellence
- Marketing & Business Development – Digital marketing, brand management, customer experience, and market expansion strategies
- Public Sector & Government Training – Policy development, governance, and regulatory compliance
At LCT International, we don’t just teach – we transform careers, empower professionals, and drive organizational success.
Take the next step in your professional growth!
See all LCT International coursesSales, Marketing and PR Related Questions
Enquire about this course
You may add more courses here,
your list will be saved.
