Public Relations : Introduction

Course details

Overview
Introduction to Public Relations Syllabus
In today’s congested business world, reputation is everything. Above all other considerations, customers rank reputation with the highest level of importance. If your brand’s reputation paints a positive picture, your success story writes itself. But if there’s even slightest hint of negativity, you’re in for a rough ride. So, how can the modern business actively build and manage its reputation? The answer lies is positive public relations. PR is all about making the public think what you want them to think about your business. Whatever your business goals and target audience, success will always begin and end with public opinion.
This insightful tutorial offers a comprehensive overview of contemporary public relations management. Explore the nature and scope of public relations, how PR management works for the modern business and the benefits of a strong PR strategy. Study a breakdown of the public relations process, how communication forms the heart of all PR activities and the potential consequences of negative public opinion.

Objectives
Define the term 'Public Relation'
Discuss the nature and scope of Public Relations
Programme Content
Topics:
Definitions of Public Relations
Nature and Scope of Public Relations
Elements in Public Relations
Scope of Public Relations Practice
Role of Public Relations
Public Relations – Publics
The Process of Communication
The Public Relations Process
Benefits of Public Relations
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 20 October, 2017