Public Relations : Introduction CPD Courses
Price: USD 51
USD 510
  • Duration: Upto 10 Hours
  • Timings: Part Time, Flexible

    Course details

    Overview
    Introduction to Public Relations Syllabus
    In today’s congested business world, reputation is everything. Above all other considerations, customers rank reputation with the highest level of importance. If your brand’s reputation paints a positive picture, your success story writes itself. But if there’s even slightest hint of negativity, you’re in for a rough ride. So, how can the modern business actively build and manage its reputation? The answer lies is positive public relations. PR is all about making the public think what you want them to think about your business. Whatever your business goals and target audience, success will always begin and end with public opinion.
    This insightful tutorial offers a comprehensive overview of contemporary public relations management. Explore the nature and scope of public relations, how PR management works for the modern business and the benefits of a strong PR strategy. Study a breakdown of the public relations process, how communication forms the heart of all PR activities and the potential consequences of negative public opinion.

    Objectives
    Define the term 'Public Relation'
    Discuss the nature and scope of Public Relations
    Programme Content
    Topics:
    Definitions of Public Relations
    Nature and Scope of Public Relations
    Elements in Public Relations
    Scope of Public Relations Practice
    Role of Public Relations
    Public Relations – Publics
    The Process of Communication
    The Public Relations Process
    Benefits of Public Relations
    Course Benefits:
    Full Tutor Support
    Self paced, no fixed schedules
    Available to students anywhere in the world
    24/7 Access to the LMS ( Learning Management System )
    Easy to understand quality e-learning study materials
    The benefit of applying for NUS extra Discount Card.
    Course Material
    All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
    Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
    Online course materials
    Question papers
    Additional Supporting Material
    Useful Links
    Course assessment
    You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
    Tutor Support
    When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 20 October, 2017

    Eligibility / Requirements

    No prior knowledge is required to take this course.

    About CPD Courses

    Who We Are

    Certifications for Professional Development (CPD) specialises in distance learning opportunities for ambitious professionals. Whether perusing promotion or considering a new career direction, we can help you reach your full potential.

    Our Aim

    • Our primary goal is to make ongoing professional development affordable, accessible and enjoyable, by providing premium online study programs for the lowest possible prices.
    • Dedication to professional development has become a key identifier in the eyes of decision-makers globally. At CPD, we provide professionals at all levels with the opportunity to grow, develop and illustrate their commitment to continuous improvement.
    • Every course we offer provides you with the chance to earn a recognised qualification or certificate of completion. We also provide expert tutor support every step of the way, in order to maximise the value of our exclusive e-learning programs. 
    • Limitless training opportunities, limitless potential – take control of your future today with the help of CPD.
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