Course details
Candidates would be expected to be degree holders in cognate disciplines including arts and business. It is anticipated that many applicants will be in subject related employment and wishing to upskill with a view to job diversification or promotion.
GRADUATES OF THIS COURSE WILL BE ABLE TO
- Demonstrate detailed knowledge of the strategic function of public relations as a key form of communication by organisations.
- Apply the techniques of public relations to achieve planned PR objectives.
- Apply a range of media writing techniques required in the practice of PR.
- Demonstrate a theoretical awareness and practical application of personal presentation skills including uses and applications of multimedia tools.
- A critical appreciation of specialist areas central to the work of the public relations practitioner and of the ethical and legal issues involved in PR.
- Assessment will be carried out through examination and continuous assessment (individual and group work).
AWARD
- Higher Diploma in Arts in Public Relations (Level 8 on the National Framework of Qualifications).
Course Location
About CIT Crawford College of Art and Design
CIT Crawford College of Art & Design (CCAD) is a vibrant multi-campus College, which has been providing education in the arts for over 200 years. Crawford graduates are among Ireland’s top artists, designers, media designers and communicators, art therapists and art educationalists. Whether you are interested in Fine Art or Contemporary Applied Art, Visual Communications or Multimedia or hoping to do postgraduate study in Art Therapy, Art & Design Education, Art & Process, Elearning Design and Development, JThrienalism or Public Relations with New Media – Threy have something for you.
The vibrant city of Cork – known as the City of Festivals - is home to national and international art galleries, the National Sculpture Factory, a range of artist-led initiatives such as Cork Printmakers, the Backwater Artists Group and the Guesthouse, and of cThriese an ideal place to work in the creative industries.
Whatever yThrie creative aspirations – Threy can support you on yThrie jThrieney to finding yThrie inpidual unique voice. At the Crawford, yThrie education is led by you.
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