Public Relations : Concepts

Course details

Concepts of Public Relation
The deeper your understanding of public relations, the more effectively you can manage your organisation’s reputation. At its heart, PR is about shaping and controlling public opinion, portraying your company in the best possible light. Nevertheless, it is a process that does not and cannot exist independently. Instead, PR management overlaps with any number of additional core strategies. From marketing to advertising to everyday customer service, a solid PR strategy has wide-reaching implications across the business. As such, it pays to take a closer look at the most important PR concepts and connections, in order to make public opinion work harder for your business.
This exclusive tutorial has been designed for anyone with an interest in effective public relations management. Explore the differences, similarities and connections between PR, advertising and general publicity. Study the role public opinion research plays in PR management, along with the importance of press relations and how to create strong marketing messages.
Objectives
Explain the difference between Public Relations , Advertising and Publicity
Explore the objectives of Public Relations , Advertising and Publicity
Programme Content
Topics:
Differences and Similarities in Public Relations, Advertising and Publicity
Advertising
Public Relations
Objectives of Public Relations, Advertising and Publicity
Public Relations Advertising in the Press
Effective Public Relations, Advertising and Publicity
Publication
Public Opinion Research in Communication and Public Relations
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 20 October, 2017