Course details

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This workshop combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that’ll generate buzz and build your bottom line.

How You Will Benefit:

  •  Map a winning PR Strategy
  •  Grab attention with press releases, interviews, and events.
  •  Cultivate good media relations
  •  Get print, TV, radio, and internet coverage

What You Will Cover:


  • Icebreakers
  • Learning Expectations
  • Workshop Objective

Module 1: What it is, How it works.

  •  The Real Value of PR
  •  The Many Components of PR
  •  What PR Is Not
  •  The Changing Role of PR in the Marketing Mix Today

Module 2: X-Raying the PR Process

  •  Pre-Planning Steps
  •  Working Out the Plan Details
  •  Devising Winning PR Concepts: The Four Essential Elements
  •  Assessing PR Ideas

Module Three: Brainstorming and Thinking Creatively

  •  Setting Up Your PR Department and Program
  •  Integrating PR with the Rest of Your Business
  •  Targeting Your PR Efforts
  •  Formulating Ideas
  •  Creating Profitable PR Programs
  •  Using PR Tactics

Module 4: Putting the Wheels in Motion

  •  Creating a Company Newsletter
  •  Writing a Press Release That Gets Picked Up by Media

Module 5: Choosing the Right Medium for Your Message

  •  Handling the Media
  •  Getting a Grip on New Technology
  •  Evaluating Public Result

About Change International Business Training

When communicating with investors and business owner, I often ask them: “If you face some problems in managing your business, what would you do?” Although everyone differs in the name of the consultant he would resort to, two final points remain common when they describe that consultant they trust: capability and quality.
Capability means that the business consultant providing you with different and rich business solutions has to be ambitious to provide unique services and products with high quality to meet the needs of your estimated institution and can create an added value for you; quality means to be committed in its quest for excellence to reach beyond what you imagine.
As a business solution company, We_they centers around one point: the continuous improvement of the business solutions it provides through direct contact with business world needs and its changing nature.
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